Boston-based DraftKings Sportsbook has launched a simple marketing campaign that has engaged more than 1 million of its followers.
All DraftKings provided to kickstart the campaign was a post on X last week. It stated simply:
Pick a number between 1-1,000,000.”
The post ended with the US sportsbook giant wishing fans “good luck.” DraftKings’ ultra-simple fan engagement campaign has received, as of Monday morning on X, more than 1.5 million views. But no one has guessed the correct number… if there even is one:
A day after the launch, the promo had racked up over 13,000 responses according to DraftKings. On Sunday, the sportsbook revealed noone had yet guessed right “despite 35k answers.”
A hint that the mystery number begins with a 7 has seemingly made no difference as of yet. DraftKings is yet to confirm a winner. The sportsbook has also not confirmed whether there will be an actual prize for the correct guess, but that hasn’t stopped people from taking their shot.
