The WNBA’s Chicago Sky has entered the sports betting market for the first time after inking a deal with Bet365.
The Sky on Wednesday announced a multi-year partnership with the UK-based online gambling firm to become the fifth WNBA franchise to align with a sports betting brand.
The Chicago franchise took to X to share the tie-up set to unlock multiple routes to market for Bet365:
The multi-year partnership sees Bet365 land its first pro team partner franchise outside of the NFL, NBA, or MLB.
While neither party disclosed the deal’s financials, the UK-based sportsbook has won the right to brand itself to Sky’s audience. This includes Bet365’s logos on the pad underneath both baskets at the Wintrust Arena in Chicago, Illinois, plus visibility on live broadcasts and the opportunity to promote its marketing products on Sky’s social media platforms.
floating on cloud nine”
A Bet365 spokesperson said of the deal: “Our partnership with the Chicago Sky has us floating on cloud nine and is the perfect opportunity for our expansion into the WNBA.”
The WNBA franchise, meanwhile, stated it was thrilled to partner Bet365 and “align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky.”
The Sky’s Vice President of Corporate Partnerships Alex Teodosi added his brand was looking forward to “bringing great new sports betting opportunities to Sky fans.”
