Gaming Exec Looking Toward Latino American Market

  • The panel agreed that the sector needs to evolve to not fall behind
  • A Latino-focused platform needs to go beyond just being in Spanish
  • Having better targeting for customers will be another big focus
People playing roulette
The Latino American online gambling market is untapped, according to the CEO of Fifth Street Gaming. [Image:]

An industry panel at an event in New York considered the future of online gambling in the US, with Fifth Street Gaming CEO Steve Schorr and BetMGM Vice President of Gaming Product Oliver Bartlett speaking at the conference on Thursday.

The panel agreed that the online gambling sector has to continually evolve and adapt to new technologies to stay relevant. This includes finding ways to boost engagement among users across social media and to try to cultivate a community feeling.

Specifically, Schorr talked about the upcoming launch of a Latino-themed social casino app. He believes that this is an untapped market – about 64 million people living in America identify as Latino.

not just about ensuring that Spanish is a language option

Schorr explained that it’s not just about ensuring that Spanish is a language option on a gambling platform, but rather that it is vital to put together a brand that “speaks to the language, the culture, the influencers.”

BetMGM’s Bartlett sees an issue with users getting inundated with thousands of betting options. The challenge for operators is to start “matching customers to what they care about.” He thinks that leveraging tools like artificial intelligence or algorithms could be the answer.

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