Wolverhampton Wanderers (“Wolves”) is the latest English Premier League (EPL) club to strike a deal with a betting operator. 6686 is now on board as the team’s official Asian betting partner and its branding will appear on the matchday jersey sleeves, as well as around Molineux Stadium. The sportsbook operator will work with first-team players to create unique content.
in time for the team’s opening fixture in the new EPL season
The agreement is in place in time for the team’s opening fixture in the new EPL season against Manchester United in Old Trafford on Monday night. Wolves General Manager for Marketing and Commercial Growth Russell Jones spoke about how the new deal reflects the growing interest in the club across Asia.
6686 Sports Brand Manager Danny Chen believes the agreement will help the brand provide an “unparalleled betting experience that exceeds expectations.” Only a few days ago the operator entered a partnership with French soccer team AS Monaco.