Ohio Regulator Shutting Down Fanatics Bonus Bet Promo for Merchandise Customers

  • Fanatics was offering bonus sports bets to people who purchased merchandise
  • The OCCC did not explain which regulation or rule the promo breaches
  • Fanatics is looking to leverage its database of merchandise customers to boost its betting efforts
Fanatics logo on phone
Ohio’s sports betting regulator is quickly shutting down a promo that saw Fanatics merchandise customers get access to bonus sports bets. [Image: Shutterstock.com]

The Ohio Casino Control Commission (OCCC) is quickly putting an end to a new Fanatics Sportsbook promotion. The operator was offering bonus bets for people in Ohio who purchased merchandise from Fanatics and opened a new sportsbook account. People on social media began talking about the offer on Wednesday:

The OCCC did not explain which regulation or rule the promo breaches. Fanatics Betting and Gaming CEO Matt King appeared at the SBC Summit North America last week and revealed that people shopping on the Fanatics website would soon see sports betting-related offers. He also explained that sportsbook users could have a chance to win signed merchandise through certain types of player prop bets.

looking to leverage its database of 95 million apparel and merchandise customers

Fanatics is looking to leverage its database of 95 million apparel and merchandise customers to gain a strong foothold in the US sports betting sector. Earlier this week, it announced the acquisition of sportsbook operator PointsBet’s US assets for $150m. This deal will provide Fanatics with access to more than a dozen states.

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