Epsom Derby to Be Sponsored by a Gambling Company for the First Time

  • Betfred has signed a three-year sponsorship agreement with Jockey Club Racecourses
  • The deal covers both the Epsom Derby and the Epsom Oaks races
  • JCR has been on the lookout for a new sponsor since August
Epsom Downs winner sign
Betfred has been named the first-ever gambling company to sponsor the Epsom Derby. [Image: Shutterstock.com]

The Derby at Epsom is one of the most historic horse races in Britain. The race organizer, Jockey Club Racecourses (JCR), has revealed that the Derby will have its first-ever gambling sponsor, signing a three-year agreement with sportsbook and online gaming operator Betfred. This deal also covers the Epsom Oaks, the feature event on the opening day of the two-day festival which starts June 2.

Cazoo announced in August that it was bringing its two-year arrangement to a close

JCR has been looking for a new sponsor since used car sales platform Cazoo announced in August that it was bringing its two-year arrangement to a close. After failing to secure an agreement with a blue-chip company, it appears that JCR had to look at alternative options.

The 2023 renewal of the Derby will be the 224th running of the event, taking place at Epsom Downs Racecourse. It is the most valuable race in the UK with its £1.5m ($1.9m) purse.

JCR managing director welcomed Betfred on board, noting the company’s long-running commitment to British horse racing. Speaking about the relevancy of this new sponsor, she said: “Betting has been integral to the Derby since its inception in 1780, when even the name of the race was decided on a coin toss.”

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