Aristocrat Gaming signed a multi-year partnership to become the Official Slot Machines partner of the Formula 1 Heineken Silver Las Vegas Grand Prix.
this event will be like no other”
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX,” said Aristocrat Gaming chief marketing officer Mark Wadley. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
In November 2022, a Red Bull F1 car drove through the Wynn resort in Las Vegas to promote the upcoming event.
The highly-anticipated Las Vegas event will hit the Strip November 16-18. The race course will take drivers and spectators on a tour of iconic destinations such as Caesars Palace, the Bellagio, and other attractions.
Emily Prazer, Chief Commercial Officer for the Formula 1 Heineken Silver Las Vegas Grand Prix, said that the race wanted to partner with a local company that understood not only how gaming should work, but also the values of Formula 1.
Aristocrat’s partnership with Formula 1 is the latest in its foray into the world of sports. It partnered with the NFL in 2021 and is set to debut NFL-themed slot machines in 2023.