Millionaires Get Free Stay in US’s Priciest Hotel Room at Palms Casino Resort in Las Vegas

  • Guests presenting a $1m limit credit card can stay at Palms’ Empathy Suite free
  • One theory behind the offer’s objective is that richer people spend more at casinos
  • The Palms casino features 1,500 slot machines and a six-table high-limit room
  • The Palms’ owner is the first tribe to both own and operate a Vegas casino resort
Palms Casino Resort
Palms Casino Resort in Las Vegas is targeting millionaires with free suite stays plus a $10,000 line of credit to spend at the on-site casino. [Image: Shutterstock.com]

A great offer for millionaires

Millionaires seeking a night in the US’s most expensive hotel room can now do so without spending a cent, while also earning themselves a free $10,000 line of credit to spend at the resort’s casino in Las Vegas.

9,156 square-foot suite designed by British artist Damien Hurst

The Independent on Wednesday revealed that guests staying at Palms Casino Resort’s Empathy Suite who present a $1m limit credit card will get to stay free. Normally, the 9,156 square-foot suite designed by British artist Damien Hurst costs guests a staggering $100,000 a night.

The Independent, which said it has contacted Palms for comment, states that while the objective of the freebie offer is unclear, one “theory is that ultra-wealthy guests are more likely to spend big in the casino.”

The UK online daily cited Inside Hook as positing “the most plausible reason” for targeting high-net-worth visitors is to help the Palms “maintain prestige.”

Viva VIP Las Vegas

The high-roller stay in the Palms sky villa includes 24-hour butler service, with qualifying guests also able to make use of a chauffeured vehicle for the night. Instead of hitting the Strip straightaway, however, the complimentary $10,000 will likely first tempt them into Palms’ recently redesigned 94,000 square-foot casino or its new sportsbook.

Palms’ casino, which only reopened April last year after pandemic setbacks, features more than 1,500 slot machines and a six-table high-limit room with limits up to $10,000. A ribbon-cutting ceremony in April opened the resort’s new Palms Sportsbook and Lounge, which William Hill operates.

The Palms millionaire promotion appears to be a discrete, word-of-mouth-based campaign targeted at high net-worth individuals, as no details of the widely-reported Empathy Suite freebie appear anywhere on the Palms website.

The Palms seems to be following similar out-of-the-box marketing tactics to those used by US sportsbook operators looking to gain brand exposure. FanDuel’s innovative Rob Gronkowski Super Bowl field goal marketing campaign is one example of a bold attempt to capture the attention of the mass sports betting market.

New owner’s first year

In April 2023, Palms’ new owner, the San Manuel Band of Mission Indians, will celebrate its first year in business as the first Native American tribe to both own and operate a Las Vegas casino resort.

suspected murder-suicide of two women

The California tribe’s tenure as new owner-operator started May 2021. Not shortly afterward, the group had to deal with its first major issue after the suspected murder-suicide of two women found in a hotel room on the Palms Place premises of the-then shuttered Palms Casino Resort.

Palms reopened in April 2022, more than two years after its pandemic-enforced closure in March 2020.