GiG Acquiring AskGamblers From Catena Media for €45m

  • GiG will pay €20m cash up front; the remaining funds will come in two subsequent installments
  • GiG will use existing cash reserves, a share issue, and a revolving credit facility to fund the deal
  • The AskGambler assets generated revenue of €13m for the first nine months of this year 
  • The acquisition is the latest step in GiG’s global expansion strategy
Two men shaking hands
Gaming Innovation Group (GiG) is acquiring AskGamblers from Catena Media in all-cash deal worth €45m ($48m), spread over two years. [Image: Shutterstock.com]

Taking on numerous assets

Gaming Innovation Group (GiG) is acquiring AskGamblers in a deal worth €45m ($48m). GiG announced the move to buy the online gambling community platform from Catena Media Plc on Thursday. The company – and its GiG Media division, specifically – will also take over the assets of the NewCasinos and JohnSlots comparison websites, as well as some additional smaller European platforms.

current shareholders have already agreed upon the revolving credit facility and share issue.

GiG will pay €20m ($21m) in cash up front, with €10m ($11m) to come a year after closing and another €15m ($16m) two years after the deal closes. A combination of existing cash reserves, a share issue, and a revolving credit facility will help GiG fund the transaction. Current shareholders have already agreed upon the revolving credit facility and share issue.

Cementing its position in the affiliate space

Talking about the AskGamblers acquisition, GiG Media managing director Jonas Warrer said: “We want to be the leading casino affiliate in the industry, and this acquisition cements our position.”

Catena Media is a publicly listed company on the Nasdaq Stockholm. It has a number of casino and sports betting sites under its umbrella, as well as a presence in the forex space.

According to the transaction statement, the assets that GiG is acquiring in the deal had revenue of €13m ($14m) for the first nine months of this year, with EBITDA of €8.4m ($9m). GiG is optimistic about significantly increasing the EBITDA margin going forward.

Both parties achieving key aims

GiG CEO Richard Brown believes that the AskGamblers acquisition will help fuel the company’s global expansion and to continue a strong path of evolution. This is just the latest in a string of recent moves by GiG. Already this month, GiG signed a new deal with StarCasino in Spain and entered a strategic commercial partnership with News UK.

GiG is an iGaming company that focuses on offering performance marketing, as well as providing platform and product services to B2B partners. The company has a listing on the Oslo Stock Exchange and the Nasdaq Stockholm.

Catena has recently focused on expanding in the North American market. CEO Michael Daly believes that the takeover by GiG marks a major step in Catena’s goal of growing in the Americas. The company initially acquired AskGamblers back in April 2016 for €15m ($16m).