Kindred Exclusive: ‘It Has Been a Very Tough Start to the World Cup for Bettors’

  • The group stages of the World Cup saw upsets, 0-0 draws, and one-sided high scoring matches
  • Cousins said this proved bad news for bettors, with many parlay wagers ruined as a result
  • Betting trends shifted towards underdog betting as gamblers hoped to cash in on bizarre results
  • The Bet Builder market has seen its biggest ever proportion of wagers during the tournament
Sad bettor at bar
Kindred Group head of sportsbook operations Anthony Cousins has confirmed that bettors have struggled with unpredictable results so far in the FIFA World Cup. [Image:]

A group stage to remember

While the first four knockout games of the FIFA World Cup 2022 have ended in victory for the clear favorites, this certainly wasn’t the case in the group stages. Rank underdogs such as Japan, South Korea, Cameroon, and Saudi Arabia all claimed wins against some of the tournament favorites in bizarre results that cost bettors highly.

many of the short-priced favorites blowing out many an accumulator!”

Speaking exclusively with VegasSlotsOnline News, Kindred Group head of sportsbook operations Anthony Cousins explained why these results were bad news for bettors. He said: “It has been a very tough start to the World Cup for bettors with so many of the short-priced favorites blowing out many an accumulator!”

In addition to the “traditionally fancied teams massively underperforming,” Cousins also noted “a host of 0-0 draws amongst a flurry of one-sided high scoring matches” which added to the difficulties for bettors hoping to cash in on the return of the world’s biggest soccer tournament.

Favoring the underdogs

As Cousins explained, the peculiar group stage results also created a shift in betting trends. “With so many favorites losing, there was a trend (albeit short lived) towards underdog betting, with customers throwing caution to the wind and hoping for some continued big upsets,” Cousins explained.

Kindred has also seen this trend in the outrights betting market, according to Cousins, where gamblers are placing money on the outsiders. He continued: “We saw money coming in for unfancied teams as some of the big nations looked uncertain to qualify.”

Notably, Germany has already failed to qualify for the knockout stages having finished below Japan and Spain in Group E. They began the World Cup as +1000 to win the tournament. Similarly, Belgium failed to make it out of the group stage, losing out to Morocco and Croatia. The star-studded Belgian team had odds of -655 to advance from the groups.

Bet Builders galore

It’s not just increased betting on underdogs that Cousins has noticed, Kindred customers have also opted for more alternative betting options. “There has been a lot of activity on ‘Bet Builder’ bets, with customers placing the biggest ever proportion of bets on these match combinations,” the Kindred man explained.

customers are adding onto the traditional bet types”

“With an extended offering launched in time for the World Cup, customers are adding onto the traditional bet types with more specific statisitic bets such as ‘player shots on target’ and player’ fouls,’” he added.

Four teams are now already confirmed for the quarterfinals, including England, Argentina, France, and the Netherlands. The rest of the round of 16 matches will take place next before the winners can do battle for a place in the semis.

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