BetMGM Names Tim Howard Brand Ambassador, Launches $250,000 World Cup F2P Game

  • BetMGM named Howard ambassador and launched its 2022 World Cup F2P campaign
  • A Tim Howard F2P promo guarantees players will win prizes, including “$100 in free bets”
  • Over 100 million Americans will now be able to place online wagers on the World Cup
  • Howard will also make guest appearances on US radio and television on behalf of BetMGM
Tim Howard
BetMGM has appointed former US men’s national soccer team goalkeeper Tim Howard as its celebrity brand ambassador. [Image: Shutterstock.com]

Appointment ahead of World Cup

With the FIFA World Cup 2022 only four days away, BetMGM has unveiled former US men’s national soccer team goalkeeper Tim Howard as its celebrity brand ambassador.

Howard took to Twitter on Wednesday to express his enthusiasm in joining BetMGM ahead of the world soccer spectacle:

Howard’s addition accompanies the launch of BetMGM’s free-to-play (F2P) World Cup campaign, which includes a $250,000 prize for landing a perfect bracket. If nobody picks the perfect route of the World Cup winning team, the player with the most accurate choice takes home $50,000.

guaranteed to win a range of prizes including $100 in free bets”

Howard will also gets his own F2P World Cup game. According to BetMGM, Tim Howard’s Shootout Challenge gives players the chance to take on the legendary ex-English Premier League goalie in a shootout. The MGM International and Entain-owned sportsbook said players “are guaranteed to win a range of prizes including $100 in free bets” with the shootout game.

Anticipation is high

As Gregg Berhalter’s men prepare to take on Wales at Qatar’s Al Rayyan Stadium on Tuesday, anticipation is high in the US. A recent survey by BettorOff revealed that approximately 50% of US sports fans are planning on wagering on the World Cup. With this in mind, Howard said he is proud to become part of the BetMGM team at a time when:

America’s excitement for soccer is at a fever pitch”

“I can’t wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game,” Howard said.

BetMGM’s promotions for the soccer showdown will be accessible to bettors in New York, New Jersey, Illinois, Arizona, Colorado, Indiana, Louisiana, Michigan, Iowa, Kansas, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming, and Ontario, Canada.

The US team is currently 16th in the international rankings, their highest for many years going into a World Cup. Add the fact that sports betting is now legal in many states, the upcoming 28 days of soccer are likely to become a seminal chapter in US soccer betting history, with over 100 million Americans currently able to place online wagers on the tournament from their state.

Howard’s end of the bargain

As BetMGM’s latest celebrity pitchman, Howard’s remit includes player and member engagement at public and VIP events, both in-person and virtually. The former Everton and Manchester United custodian will also make guest appearances on traditional US broadcast media and feature in BetMGM social media content.

In a Tuesday news release, BetMGM’s chief revenue officer Matt Prevost said Howard’s heroics on the soccer pitch “thrilled a generation of US soccer fans.”

Prevost added that with the retired goalkeeper’s support, BetMGM “will bring a similar level of excitement to our customers through various games and interactive opportunities.”