Saskatchewan to Launch Online Sports Betting and iGaming Platform on November 3

  • SIGA will be the operator of the PlayNow platform, launching on November 3
  • PlayNow is already operating in British Columbia and Manitoba
  • The Saskatchewan Roughriders CFL team has partnered with PlayNow
  • The launch is the result of a 2021 deal formed between the province and the FSIN
Saskatchewan map
An online sports betting and iGaming platform is launching for the first time in Saskatchewan on November 3. [Image: Shutterstock.com]

The only offering of its kind

Saskatchewan is launching its first-ever legal online sports betting and iGaming site on November 3. The Saskatchewan Indian Gaming Authority (SIGA) will operate the PlayNow-branded platform as a result of an agreement with SaskGaming. The platform will be the only of its kind in the Canadian province.

profits will go back into helping the local community

Commenting on the imminent launch, SIGA CEO and president Zane Hansen deemed the platform a “safe and secure option” for residents to gamble online. He also highlighted that profits will go back into helping the local community unlike with grey market platforms that take money out of the province.

Meanwhile, SaskGaming CEO and president Susan Flett believes that the upcoming launch opens up new entertainment options for provincial residents.

An established brand

PlayNow is an online gambling brand already operational in British Columbia through the British Columbia Lottery Corporation (BCLC). It’s also up and running now in Manitoba. PlayNow claims to be the only gambling platform in North America with a dedicated responsible gambling team on hand through live chat.

SIGA currently operates seven casinos across the province. It is a non-profit group, with all net profits going towards helping local First Nation communities and the general revenue fund in the province.

To mark the upcoming launch, the Saskatchewan Roughriders have entered a partnership with the PlayNow offering. It will see the PlayNow logo appearing on the Canadian Football League (CFL) team’s jerseys, beginning with its game on October 22 against the Calgary Stampeders. The deal also includes various forms of in-stadium activations to promote the platform.

The road to launch

There have been a few twists and turns in the journey to the launch of the PlayNow platform in Saskatchewan. The province entered into an agreement in September 2021 with the Federation of Sovereign Indigenous Nations (FSIN). This paved the way for SIGA to roll out PlayNow in the province.

50/50 revenue share

It was the first time that a First Nations online gaming operator entered into a revenue share agreement with a provincial government in Canada’s history. It includes a 50/50 revenue share. The decision to go with PlayNow as the platform came in June following a bidding process.