MaximBet Partners with Genius Sports for NFL Data Access

  • MaximBet will get access to a host of analytic tools, including live metrics
  • The company will gain access to NFL data used by 97% of the sports betting industry
  • Genius Sports is helping MaximBet forge a unique identity within the market
  • The American Gaming Association expects this NFL season to produce record betting turnout
Buffalo Bills vs. Tampa Bay Buccaneers
Genius Sports has forged a deal to supply MaximBet with NFL data just in time for the season kickoff. [Image: Shutterstock.com]

Take that for data

MaximBet is joining forces with Genius Sports and will begin using real-time data and analytics from its NFL product suite.

MaximBet is now privy to the league’s most updated data

With the 2022 NFL season set to kick off Thursday evening, MaximBet is now privy to the league’s most updated data. The company plans on using its new access to bolster its position in the American market.

The operator will provide PreMatch, LiveData, and Next Gen Stats, as well as a LiveTrading tool. It will also offer analytics for sports such as soccer, basketball, NASCAR, and even NCAA Mid-American Conference (MAC) football, in addition to its work with the NFL.

Joining forces

Genius Sports’ NFL data is used by a reported 97% of the American betting market. Because MaximBet now has access to the inner-working, it are in a strong position for the coming months of gridiron mania.

Daniel Graetzer, founder and CEO of MaximBet, revealed that the partnership was a continuation of the company’s plan to forge a unique position in the space.

we are the only true lifestyle sportsbook, offering players incredible, money-can’t-buy access”

“A premium betting experience requires the best and most exclusive content, which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America,” said Graetzer. “We are the only true lifestyle sportsbook, offering players incredible, money-can’t-buy access to Maxim parties, courtside seats and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace.”

Sean Conroy, EVP of North America of Genius Sports, was also excited by the opportunity to work with MaximBet.

“Across official data, trading and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the US. We’re excited to help engage and expand MaximBet’s passionate customer base,” said Conroy.

MaximBet solidifies its position

The saying “there’s no time like the present” could not be more fitting for MaximBet and Genius Sports. 

a record 46.6 million Americans will place at least one wager during the NFL season

The companies’ new partnership comes right after the American Gaming Association predicted that a record 46.6 million Americans will place at least one wager during the NFL season. Part of the growth is attributed to an expected 18 million new faces joining the market as states continue to legalize sports gambling.

In addition, sports betting has infiltrated social media, with 65% of gamblers sharing that they felt obligated to bet on hot-topic sporting events, according to data released by Twitter.

Earlier this year, official estimates landed on 31.4 million US residents betting $7.6bn on the Super Bowl. With the season soon underway and other states also in the fight to legalize gambling, the number for the upcoming Super Bowl could skyrocket once again.