Jake Paul’s Micro-Betting Company Betr Launches Free-to-Play App

  • Betr focuses on betting on small events within games
  • The company received over $50m in funding from megastars
  • The app hopes to accept real-money wagers soon, having already applied for betting licenses
  • Jake Paul was also in the news for his upcoming fight with former UFC champ Anderson Silva
Micro-betting platform Betr launched its first-ever app Thursday, starting with free-to-play while it waits for regulatory approval for real-money wagering. [Image: Shutterstock.com]

No real-money wagering…yet

Jake Paul’s micro-betting platform Betr launched its free-to-play mobile app in the United States Thursday.

focuses on small events within games, such as if the next pitch will be a ball or strike

Paul and co-founder Joey Levy are still waiting on regulatory approval and licenses for their newest project before they can officially start accepting wagers. The app focuses on small events within games, such as if the next pitch will be a ball or strike, or the next play will be a run or pass.

The app is available for download in all 50 states, where users can risk coins that can be redeemed for real prizes. The company noted that real-money wagering will become available soon, following its recent application for an Ohio betting license. 

Betr enjoys a successful launch

Betr launched last month thanks to $50m in funding from stars such as Travis Scott, Ezekiel Elliott, and Richard Sherman. The platform promised to bring a more intimate experience to casual bettors who may not be familiar with or interested in betting on large-scale outcomes.

Paul described himself as someone who was drawn to sports gambling because of micro-betting, which he views as the next step in the spread of the sweeping entertainment venture.

micro-betting is the TikTok-ification of sports betting”

“I wasn’t into sports betting until I was introduced to micro-betting,” said Paul after Betr’s unveiling. “Micro-betting is the TikTok-ification of sports betting and I am excited to bring it to the masses through Betr.”

Now, Betr’s app provides users with the chance to experience what Paul did when he fell in love with sports betting.

Levy, listed as chief executive of Betr, could not contain his excitement during the app’s launch.

“We are thrilled to announce the launch of the Betr app today,” said Levy on Thursday. “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting.”

we believe the experience released today provides a glimpse into the future of sports betting in the US”

“While this is very much an initial version that will get considerably better over time, we believe the experience released today provides a glimpse into the future of sports betting in the US – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before.”

Co-founder Jake Paul’s influence

It’s no secret that sports betting is the hottest topic in the entertainment world at the moment. Its profile has become so massive that even high schools are applying for betting licenses.

Betr recently forged a partnership with Ohio-based Hall of Fame Resort & Company and plans on adding more partners to its team, so as to help launch its in-person and online real-money wagering platform.

Betr is also sure to receive an uptick in attention because of the activity of co-founder and company president, Jake Paul. The 25-year-old recently announced a fight with former UFC champion Anderson Silva, a fight in which he was dubbed the favorite but quickly fell to underdog status.

Paul’s rise as an entertainer started on video-sharing platform Vine, extended to appearances on the Disney Channel, and now mostly revolves around his social media platform and boxing career. Now, he has a chance to dominate another sector with Betr, an innovative platform targeting a neglected area within the betting community.