VSO ICE London Exclusive: Playson CCO Says Team Showed ‘Amazing Resilience’ Through Rebranding

  • Gaming supplier Playson offers more than 85 slots in 20 regulated jurisdictions
  • CCO Tamas Kusztos says business has sky-rocketed over the past three years
  • He has praised his team’s ‘amazing resilience’ during a busy few months of rebranding
  • The company is committed to the 12 to 15 new releases in its roadmap, says the exec
Tomas Kusztos
VSO News sat down with Tamas Kusztos, Playson CCO, at ICE London to speak about the company’s slot offering and recent rebrand.

All systems go for Playson

European iGaming developer Playson has certainly carved out a name for itself in the world of online slots. After almost a decade of development and expansion, the firm now supplies its 85+ games to 20 regulated jurisdictions across the globe, including the UK, Sweden, Spain, and Italy.

The Playson stand proved a great success

At last week’s ICE London gaming conference, Playson execs spent the week chatting with decision-makers in the industry. The Playson stand proved a great success with visitors, who were offered the opportunity to spin the wheel of chance or play on some of the supplier’s most popular games.

VegasSlotsOnline News was able to chat with the company’s chief commercial officer Tamas Kusztos about the firm’s games and recent successful rebrand.

Can you tell us a bit about your role in Playson and the company itself?

I’m the chief commercial officer for Playson. We’re an online slots provider that’s been around for nine years. The last three years has seen sky-rocketing figures for us and now we are one of the tier one providers in the industry.

How has ICE been for you so far? Are you glad to be back?

Yes, it has been fantastic! I would say that because there are fewer exhibitors this year it has been a bit more personal. Also, a lot of the meetings at ICE would usually just be fillers, but now it’s all the decision-makers. All the meetings I have had were with someone who actually wanted to do business, so it’s been really good.

What has Playson been working on recently?

We actually just rebranded ourselves. We changed our logo and our color scheme just before ICE. It’s actually been an extremely difficult period for us. The rebranding has been planned for the last few months but at the same time the Ukrainian situation kicked in.

our people are our biggest priority

Around 70% of our employees are based in Ukraine. so we had to take care of them and obviously, our people are our biggest priority. However, we still had our newly branded stand ordered for ICE so we had to go through with the rebranding plans as well. It’s been a hectic couple of months as a result, but the team has done a super job and shown amazing resilience.

What new products have you been promoting at ICE?

We are showing off our slots portfolio as well as six very unique gamification tools. We are not a cross-breed company. We are very focused on slots and everything surrounding it.

Our latest highlight has been our newest slot Lion Gems which has been a really great release for us. It’s an animal-themed slot with five reels, four rows, and 30 pay lines. People have been very happy to see it and have a go on it at our stand.

What does the rest of 2022 hold for Playson?

There are so many things. After the rebranding and returning to normality somewhat, we are still committed to our 12 to 15 new releases in our roadmap. Then we are excited to enter another four to five regulated markets which will keep us busy for the next few months for sure.