Partnering with a local star
Phoenix Suns forward Jae Crowder has become an official brand ambassador of Gila River Resorts & Casinos. It marks the casino operator’s first deal with a professional athlete. The 31-year-old will start off the new deal by hosting the Summer Oasis Pool Party at the company’s Wild Horse Pass property.
The Gila River Indian Community owns Gila River Resorts & Casinos, which operates three properties across Arizona and is the biggest gaming enterprise in the Phoenix metro area.
Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon.”
Speaking about the new deal, Gila River Resorts and Casinos chief marketing officer Dominic Orozco said: “Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon.” Orozco also said that partnership coincides with Gila River celebrating its new resort designation.
A key player for the Suns
Crowder has been a member of the Phoenix Suns since November 2020. He has played a key role, particularly with his defense, in the team’s success the last two seasons. The Suns had by far the best record in the NBA this season and are the favorites to win the championship after losing in the NBA Finals to the Milwaukee Bucks last year.
In addition to his career on the court, Crowder also has a lifestyle clothing brand called Bossman and engages with the local community on a number of fronts. Crowder looks forward to growing his relationships with people in the local area whom he believes in. Talking about the partnership with Gila River Resorts and Casinos, the Georgia native said: “I have a vision of growing with Gila River as we have a lot of things in common.”
A popular betting market
Arizona has quickly become a significant sports betting market since sportsbooks first launched in September. Most of the major professional sports teams and organizations in the state have some sort of relationship with a sports betting operator.
The Phoenix Suns, for example, signed a multi-year deal to make FanDuel their official sports betting and daily fantasy sports partner. FanDuel operates a retail sportsbook at the team’s Footprint Center home arena. The Suns also have a sponsorship agreement with Gila Rivers Resorts and Casinos. As part of the agreement, franchise-branded gaming chips and tables can be found at each of the company’s casinos.