Rush Street Signs Ex-MLB Star Bobby Valentine as Brand Ambassador

  • Ex-MLB player Valentine has signed an exclusive content and brand partnership with RSI
  • He will take part in the creation of different forms of social media and network content
  • Valentine is particularly excited about interacting with fans in his home state of Connecticut
  • Other RSI brand ambassadors include Mike Ditka, James Blake, and Mark Schlereth
Bobby Valentine
Former MLB player and team manager Bobby Valentine is now a brand ambassador for RSI. [Image: Shutterstock.com]

An exclusive agreement

Rush Street Interactive (RSI) has signed former MLB player and team manager Bobby Valentine as a brand ambassador. The Chicago-based betting and gaming company announced the news on Tuesday.

decades of experience and knowledge in college and professional sports

According to a Rush Street press release, the company’s PlaySugarHouse.com and BetRivers.com brands will benefit from Valentine’s decades of experience and knowledge in college and professional sports.

The former New York Mets manager will aid in the creation of different forms of exclusive social media and network content for the two RSI brands. This includes taking part in a weekly MLB video, as well as participating in radio, television, and podcast interviews.

Adding value for fans

Commenting on the brand ambassador deal in Tuesday’s RSI press release, Valentine said: “This partnership will allow us to share my passion for competitive sports while at the same time providing valuable commentary to fans.”

He believes that it is a very exciting time for the continuing evolution of sports betting. The Connecticut native said he is particularly excited to interact with fans of sports betting in his home state. RSI launched online and retail sportsbooks in Connecticut in October.

a tremendous asset to our sports bettors.”

RSI CEO Richard Schwartz described the company as thrilled to sign up Valentine as its brand ambassador. Schwartz commented: “His vast knowledge and valuable MLB insights will be a tremendous asset to our sports bettors.”

Embracing former sports stars

Bobby Valentine was a utility player in the MLB for a number of different teams, including the Los Angeles Dodgers and Texas Rangers. He also served as manager for numerous others, including the Boston Red Sox and the New York Mets. Additionally, the 71-year-old has experience in college sports, as well as working as a television analyst for many years on the likes of ESPN’s Sunday Night Baseball.

RSI has signed up numerous brand ambassadors over the past couple of years. These usually come in the form of ex-athletes, covering a wide range of sports. Current RSI ambassadors include former professional tennis player James Blake, three-time Super Bowl winner Mark Schlereth, and Super Bowl-winning coach Mike Ditka.

RSI is a sports and entertainment company that has a focus on regulated markets in the US and Latin America. Its retail and/or online sportsbooks are operational in a dozen US states through its PlaySugarHouse and BetRivers brands. Some of its active states include New York, Illinois, Pennsylvania, and Arizona.