DraftKings to Take Over the Oregon Lottery’s Betting Offering

  • DraftKings is replacing Scoreboard as the sports betting brand for the Oregon Lottery
  • The Oregon Lottery Commission approved the migration during a meeting last Thursday
  • The new offering will provide more bet types and a better user experience
  • Total betting handle in Oregon was $18.2m in July and revenue was $2.2m
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DraftKings is set to take over the operation of the Oregon Lottery’s sports betting offering after the Oregon Lottery Commission approved a migration from Scoreboard’s product. [Image: Shutterstock.com]

No transition timeframe

DraftKings is replacing Scoreboard as the face of the Oregon Lottery’s sports betting offering. The Oregon Lottery Commission has approved a measure to migrate its betting product over to the DraftKings framework, after which the offering will operate through the DraftKings brand. There is no timeframe as of yet for the transition.

there are player benefits as the experience will be improved on the new platform”

At a commission meeting on August 26, Oregon Lottery Commission executive director Barry Pack spoke about how this move has been discussed since 2019. He said: “There are a number of business benefits in terms of simplifying some of the structure and there are player benefits as the experience will be improved on the new platform.”

A better experience for users

The commission is hoping that there will be minimal disruption as a result of this transition. Existing Scoreboard customers will, however, need to register for a new account with DraftKings following the change.

While Pack acknowledged that the new offering might lose some existing bettors, he believes the improved variety of wagering types and the better customer experience will more than offset the lost spend from those people. He added that the new platform will be more conducive to US bettors, with the current offering being more of a European design. The four members of the Oregon Lottery Commission unanimously approved this migration during the meeting.

DraftKings acquired SBTech in December 2019 and has been in the process of migrating its own sportsbook solution from Kambi over to an updated SBTech platform. Nearly every offering that DraftKings has in the United States is now operating through the updated SBTech platform.

Sports betting in Oregon

The most recent period with available sports betting financial results is July. Scoreboard saw total betting handle of $18.2m for the month, with the resulting revenue for the lottery coming in at $2.2m after adjustments and payouts. To date in 2021, the total handle in the state has been $184.8m, with gross gaming revenue reaching $18m.

Unlike other states like New Jersey which have a wide-open market for private companies to operate sportsbooks when they receive regulatory approval, Oregon only allows a single operator to offer sports betting at any one time.

As a result of its negotiations with the Oregon Lottery, DraftKings stopped catering to daily fantasy sports users in the state in July. Daily fantasy sports in Oregon is a bit of a gray area, as it is neither legal nor illegal. FanDuel continues to offer daily fantasy sports contests to Oregonians.