Caesars Entertainment and New Orleans Saints Team-Up: Rebrand Home Stadium to Caesars Superdome

  • The exclusive naming rights deal is part of a 20-year agreement
  • The Superdome will host Super Bowl LIX, Sugar Bowl, and more, in addition to Saints games
  • Caesars and the Saints will work together to spur economic growth in Louisiana
  • The Superdome is currently undergoing a $450m renovation project
Superdome and downtown New Orleans
The NFL’s New Orleans Saints have signed a new, 20-year partnership deal with Caesars Entertainment to rename their home stadium to the Caesars Superdome. [Image:]

Multi-year exclusive naming rights partnership

Earlier this week, Caesars Entertainment and the NFL’s New Orleans Saints announced a new 20-year partnership deal. The exclusive naming rights agreement will rebrand the New Orleans Mercedes-Benz Superdome to Caesars Superdome. In addition to being the Saints’ home stadium, the Superdome will also host Super Bowl LIX in 2025.

Caesars took to Twitter to announce the new partnership:

Caesars Superdome will also play host to many more events, including concerts and annual festivals. The stadium plans to host high school and college football games, including the College Football Playoffs and the Sugar Bowl.

Caesars Superdome shows commitment to the Saints

The Superdome deal is considered a testament to the dedication of Caesars when it comes to the city of New Orleans and the Saints NFL team. The agreement between Caesars and the Saints will see the two companies work on expansive projects to help jumpstart economic growth for Louisiana.

Saints owner Gayle Benson commented on the new agreement, stating that the partnership sends a strong message about the positive future for both companies and the state.

Ms. Benson said that the Saints are proud to partner with a company dedicated to growing the economy within New Orleans and Louisiana.

At the same time, Caesars is busy working on a $325m renovation of Harrah’s New Orleans. Caesars Entertainment announced its plans to transform the casino in late 2020. The renovation includes a new 340-room hotel tower along with new hospitality and culinary services. The company expects the project to conclude in 2024.

Creating a premier venue

The Caesars Superdome is currently under renovation, with $450m set aside to create a premier sports and entertainment space. Before this recent renovation started, the stadium had seen more than $350m in improvements over the past decade.

The current renovations will enhance the spectator experience by adding field-level suites and improving concessions. Operational upgrades are also in the works to enhance event operation.

Saints are contributing $150m to the project

The Saints are contributing $150m to the project, even though they only use the facility about 12 times a year. The building hosts hundreds of events each year, so everyone that uses the property will benefit from the changes.

The Saints provided a look at the Caesars banner being hoisted to the Superdome rafters on Twitter:

On the new partnership, Caesars Entertainment CEO Tom Reeg stated that the company is proud to be a part of New Orleans’ vibrant culture.

“We’ve had a strong relationship with the New Orleans Saints for nearly two decades,” he said, “and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”

Caesars continues to give back to Louisiana, providing over $30m toward community non-profit organizations and services.

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