PointsBet Becomes an Official Betting Partner of the WNBA

  • This is the first time PointsBet has partnered with a women’s professional sports league
  • PointsBet will be able to avail of brand visibility and sponsorship opportunities through this deal
  • WNBA Commissioner Engelbert welcomed the agreement as a way to enhance the fan experience
  • PointsBet already has partnerships with the NBA, NHL, and PGA Tour
Glory Johnson of the Dallas Wings guarded by Napheesa Collier of the Minnesota Lynx
PointsBet has partnered with the WNBA in a one-year deal, the first women’s professional sports league with which the betting operator has worked. [Image: Flickr.com]

A first deal of its kind for PointsBet

PointsBet is now an official sports betting partner of the Women’s National Basketball Association (WNBA). While it already has agreements with other sports leagues like the NBA, this is the first time that the sportsbook operator has partnered with a women’s professional sports league. PointsBet tweeted about this new partnership on Friday:

Through this one-year deal, WNBA betting markets will integrate into PointsBet sportsbooks. The operator will also get access to brand visibility and sponsorship opportunities. The WNBA has been looking to grow its presence in recent years, working with partners that can help it reach a wider audience. Another aspect of this partnership sees the two organizations working together to ensure the integrity of WNBA games.

The reaction to the deal

PointsBet USA CEO Johnny Aitken spoke about the operator’s excitement at now being able to bring its offering to “one of the most digitally-engaged fan bases on earth.” He referenced the operator’s ability to personalize its offerings depending on the needs and interests of fans, saying: “WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”

PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.”

WNBA commissioner Cathy Engelbert spoke about how important innovation and enhancing the fan experience is for the sports league. Referencing this new deal, she said: “PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.”

The WNBA is now in its 25th season and is one of the leaders in the movement to push forward women’s sports. Last year, the WNBA and the Women’s Basketball National Basketball Players Association (WNBPA) entered an eight-year collective bargaining agreement that will help in many ways, such as improving compensation for players and expanding opportunities for career development.

Expanding in the US market

PointsBet is an operator that started in Australia before moving into the US market in recent years. It currently has online sportsbooks live in New Jersey, Michigan, Iowa, Indiana, Illinois, and Colorado. The operator also recently launched its first US online casino in Michigan. PointsBet has market access in a number of other regions and has the goal of being live in 18 states by the end of 2022.

In addition to deals with the WNBA and NBA, PointsBet also has partnerships with the NHL and PGA Tour. One area that the operator is really focusing on is in-play betting. It believes that about 75% of all sports bets in three years’ time will be in-game bets. This belief is a key reason why PointsBet bought sports betting solutions provider Banach Technology in March for $43m.