BetMGM and Detroit Tigers Ink Multi-Year Gaming Partnership

  • BetMGM secured the rights to brand signage at the Tigers’ ball park in downtown Detroit
  • The sportsbook operator will also be featured on the team’s digital and social channels
  • BetMGM integration will appear on the official MLB Ballpark app
  • The Tigers’ partnership gives BetMGM an MLB, NFL, and NHL team in Detroit
  • A BetMGM exec said growing deep ties with Michigan sports teams was a priority from “day one”

 

Tiger statue at the entrance to Comerica Park
BetMGM has added a third Michigan professional sports team to its roster after becoming an official gaming partner of the Detroit Tigers. [Image: Shutterstock.com]

Deal announced March 31

BetMGM and Major League Baseball’s Detroit Tigers have inked a multi-year sponsorship deal which gives the sportsbook operator official gaming partner status.

The Tigers announced the sponsorship agreement on March 31, with BetMGM sharing news of the deal on the same day via Twitter:

A highlight of the agreement hands the New Jersey-based iGaming and sports betting giant the right to feature branded signage at the Tigers’ Downtown Detroit ballpark, Comerica Park.

BetMGM will also gain a sponsored marketing presence on the Tigers’ digital channels and will run promotional fan-based campaigns.

“Undeniable energy”

MGM Resorts Midwest Group president David Tsai underscored the Tigers’ prominence in the Michigan sports scene in a news release, saying the franchise brings “an undeniable energy” to Detroit.

ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge”

Tsai added that MGM Grand Detroit is “ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during, and after games for an innovative and exciting experience.”

Detroit Tigers’ senior VP of corporate partnerships Peter Kent said fans will “enjoy the enhancements” the partnership adds to their experience when attending ball games at Comercia Park or following the team from home.

Besides being featured across the Tigers’ digital and social channels, BetMGM integration will also appear on the official MLB Ballpark App.

BetMGM is not the only sportsbook brand to link up with the Tigers. In July 2020, the baseball franchise made history by becoming the first MLB team to partner with a sportsbook after agreeing to a multi-year deal with PointsBet.

BetMGM deepens its Detroit roots

The Tigers’ partnership means BetMGM has a trio of Michigan major league sports teams on its roster.

In September 2020, BetMGM became the NFL’s Detroit Lions’ first official sports betting partner. The deal reinforced an existing partnership parent company MGM Resorts already had with the Lions, which encompassed the MGM Grand Detroit Tunnel Club at Ford Field, the team’s home stadium.

A month later, BetMGM extended its existing partnership with the NHL’s Detroit Red Wings, cementing its presence at the ice hockey franchise’s home turf at Little Caesars Arena.

BetMGM’s chief revenue officer Matt Prevost summed up his firm’s strategy for Motor City sports, saying: “From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams.”