Iowa Operators Launch Online Sports Betting Services as In-Person Registration Requirement Ends

  • PointsBet launched mobile and digital products
  • BetMGM offers a mobile wagering app connected to the M life Rewards program
  • William Hill US was the first to open up remote registration in Iowa
  • Remote registration began on January 1 after an in-person sign-up requirement ended
Person betting on soccer on a smartphone
BetMGM, PointsBet, and William Hill have begun accepting remote sign-ups for online sports betting in Iowa, as the state’s in-person registration requirement has ended. [Image: Shutterstock.com]

Three operators move online

Remote registration of online sports betting accounts is now an option in Iowa. With in-person sign-up no longer a requirement, operators have been busy launching mobile and online options. This week, PointsBet went live with its mobile app and digital product in the state. BetMGM also launched its app, allowing customers to access benefits connected to MGM Resorts casinos across the United States.

William Hill US launched earlier, providing an enhanced online experience for bettors starting January 1, the first day that remote registration could begin for new account sign-ups.

Online sports betting services from PointsBet

The newest online operator in Iowa is PointsBet. The brand launched a mobile app and online product this week, featuring a risk-free betting bundle for new players. The company has plans to offer promotions regularly, including options centered around the Iowa Hawkeyes men’s basketball team and it’s Naismith Men’s College Player of the Year candidate, Luka Garza.

CEO of PointsBet USA, Johnny Aitken, commented on the launch, stating that Iowa is a priority for his team. The company is working with Catfish Bend Casino to offer online sports betting services.

effectively a second launch of Iowa sports betting”

“We are both tremendously excited for what is effectively a second launch of Iowa sports betting with remote registration now in play,” he said.

The PointsBet app offers fixed-odds wagering along with “PointsBetting.” With PointsBetting, players can take part in a betting format that provides increased rewards the more “correct” a wager is.

BetMGM app live in Iowa

BetMGM also launched this week, providing customers with an online app for sports betting. The company connected the app to the MGM Resorts brand’s M life Rewards program so that players can earn rewards for MGM-operated casinos in the United States.

The app launch was in partnership with the Diamond Jo Casino, a property located in Dubuque. The sports betting experience is streamlined with the app, making it easy for players to make pre-game, futures, parlays, and live in-play wagers.

BetMGM took to Twitter to announce the start of services:

The launch marks the 8th state in which BetMGM offers mobile sports betting services. The brand is also live in New Jersey, Nevada, West Virginia, Pennsylvania, Colorado, Tennessee, and Indiana.

William Hill US launches first

The first service provider in Iowa to announce online registrations after remote registration began was William Hill US. It started on January 1, offering an enhanced mobile app and companion website powered by the operator’s proprietary platform, with a broad selection of markets and betting types.

William Hill already offers retail sports betting at six casinos in Iowa and was the first to launch an app in the state, back in August 2019.

With the in-person online account registration mandate ending as 2021 began, the state expects to see player accounts soar as individuals start to sign up for sports betting over the internet rather than having to travel to a casino.