Bout live on air November 28
Sports betting and daily fantasy sports operator DraftKings has announced that it has teamed up with Triller to become the official sports betting partner of the Mike Tyson versus Roy Jones Jr boxing showdown.
The Massachusetts-based DraftKings tweeted out its official appointment on November 25:
The fight between 54-year-old Tyson, the former undisputed heavyweight champion of the world, and former four-division world champion Jones Jr, 51, will air worldwide on November 28. The clash is set to take place at Los Angeles’ Staples Center.
DraftKings’ new partner, Triller, is an American video-making, social-networking service owned by Proxima Media. As part of the deal, DraftKings’ branding will feature at the weigh-in, on media throughout the day of the fight, and in the boxing ring.
Legends clash in high-tech age
DraftKings will offer undercard sports betting to fans in New Jersey, Illinois, New Hampshire, Tennessee, Colorado, Indiana, and Iowa. Bettors in New Jersey, Illinois, and New Hampshire will also be able to wager on the main card, while boxing fans across the US can take part in a free-to-play pool.
Chief business officer at DraftKings Ezra Kucharz said in a news release that the sportsbook operator will offer “a seamless second-screen experience”. He added:
Seeing Tyson and Jones Jr clash within this technologically innovative age of sports betting will be ‘something special’.”
The four-hour live event will be available from 8pm ET on Pay-Per-View through BT Sport, FITE.tv, and Triller. The main card starts at 9pm ET.
Plenty for bettors
DraftKings also announced plans for an original ‘Tale of the Bet’ series that will feature sportsbook trends including bet and handle percentages, plus noteworthy bet placements.
Chief growth officer of Triller, Bonin Bough, spoke about how thrilled his firm was to team up with DraftKings for Tyson’s return, with “fans excited to participate in this significant face-off.” He said:
The integration we have planned with [DraftKings] is nothing short of amazing.”
A producer of the event, Ryan Kavanaugh, concurred, believing the clash would be an epic and memorable one. It was exciting to have “the power and scale of DraftKings allow viewers to participate in a meaningful way,” he added.