Revamp and rebrand
The FanDuel Group recently announced plans to invest millions in the Fairmount Park Racetrack in Illinois. The property will be fully revamped, with a new retail sportsbook location added plus significant upgrades to the facility. With the change, Fairmount Park will be rebranded as FanDuel Sportsbook and Horse Racing.
The partnership agreement with Fairmount is the first investment for the FanDuel Group involving a race track. The company does have experience in the industry via its subsidiary TVG, an online horse and greyhound betting business.
Big changes via the FanDuel Group
The FanDuel Group partnered with William Stiritz and Associates to make major changes to the 95-year-old racetrack. A new FanDuel Sportsbook will open at the track once the Illinois Gaming Board provides licensing and regulatory approval to the company.
The FanDuel Group will work with TVG to renew the St. Louis Derby, the signature event of the track, which has not been held since 2006 because of financial issues.
partnered with an “iconic state landmark”
FanDuel Group CEO Matt King commented on the plans, stating the company is delighted to have partnered with an “iconic state landmark” to bring high quality horse racing and more entertainment through its sportsbook to the area.
Economic growth for the region
The new retail sportsbook, along with new racing events and capital improvements, is part of the plan to modernize the facility. The goal is to see the track and sportsbook become a driving force for economic growth in the area.
The facility is expected to provide new jobs for locals in both hospitality and entertainment.
Fairmount Park general manager Melissa Helton pointed out that with the FanDuel partnership, the park will continue to help the economy of the surrounding communities.
More partnership deals for FanDuel
The deal with Fairmount Park is not the only partnership the FanDuel Group has made in November. When the month began, the company announced a deal with Evolution, a top-rated software company, to feature Evolution’s live casino products at FanDuel’s online casinos.
FanDuel has also signed its first NBA partnership, agreeing to terms with the Memphis Grizzlies earlier this month. The company can now use the teams’s logos and marks across its daily fantasy and sports betting channels.
FanDuel will present the Grizzlies’ television broadcast of home and away games, with integrations provided to enhance the viewing experience of fans.