Betmotion Named the Official Partner of Brazil’s National Basketball League

  • Weekly programming featuring Novo Basquete Brasil will be sponsored by Betmotion
  • Four NBB games will stream live on Facebook
  • Betmotion will display branding via league communication channels and on team courts
  • The new partnership comes just as the sports betting industry is taking shape in Brazil  
Basketball painted like the Brazilian flag
Betmotion is now the official partner of Novo Basquete Brasil, Brazil’s premiere professional basketball league. [Image: Shutterstock.com]

New agreement signed

Betmotion has been named the official partner of Novo Basquete Brasil (NBB), Brazil’s top professional basketball league, for the 2020-21 season. The Curaçao-based online gambling operator will sponsor weekly NBB programming, including the Weekly Show and Game of The Week. Betmotion will feature four NBB games on Facebook in live broadcasts.

The announcement of the deal was posted on Twitter:

The deal also allows Betmotion to display branding on NBB teams’ courts as well as via its communication channels. The brand will provide fans of the league with exclusive links from Betmotion during the upcoming season.

The new NBB season began on November 11 with two games in Rio de Janeiro.

Expanding the NBB experience

With the Betmotion partnership, the NBB will provide an expanded experience to fans via live and interactive games along with content, says the league’s marketing director, Alvaro Cotta.

we found Betmotion with an amplified vision for the project”

“In a time of deep challenges, we found Betmotion with an amplified vision for the project. We are excited about the possibilities,” Cota said.

Betmotion’s Country Manager for Brazil, Angelo Alberoni, said that the brand is proud to be working alongside NBB. The gambling operator’s goal is to promote national sports, and basketball is extremely popular in Brazil.

Betmotion is a large online casino and sports betting brand serving customers in Latin America and Europe. The company has over 3,000 games in its casino lineup and provides over 50,000 sporting events for wagering each month.

Sports Betting coming to Brazil

The partnership between the NBB and Betmotion comes at a time when Brazil is working on legalizing sports betting. In August, President Jair Bolsonaro signed Decree No. 10,467 to allow the country’s regulated sports betting industry to finally start to take shape.

The decree places the Ministry of the Economy in charge of coordinating the sports betting industry privatization process for Brazil. The ministry will work with the National Bank for Economic and Social Development, a group responsible for executing privatization.

It is expected that sports betting will be popular in Brazil due to the size of the country and the popularity of sports like soccer and basketball. Operators are already making moves to be ready for when sports betting launches.

Betsson is one example. The company acquired 75% of Brazilian operator Suaposta in December of last year, even rebranding it to Betsson Suaposta.

Operators are also partnering with professional sports teams and leagues. The Betmotion partnership is a prime example of a basketball deal, while companies like Betsul and Casa de Apostas have signed with soccer teams.