Online gaming expansion
BetMGM announced this week extensions of its partnerships with Scientific Games and BetGenius. With the extensions, the joint venture between GVC Holdings and MGM Resorts will be able to expand its online gaming offerings.
Scientific Games will provide BetMGM with a product suite and player engagement tools. With BetGenius, the operator will launch a new same-game parlay product.
Details of Scientific Games deal
With the Scientific Games renewal, BetMGM will receive access to the supplier’s OpenGaming product suite. This suite includes the Open Gaming System content aggregator, which includes third-party games and in-house titles.
this builds on a well-established partnership”
BetMGM has already launched OpenGaming in New Jersey and there are plans to expand into Pennsylvania and other states in the future. Matthew Sunderland, the vice president of gaming for BetMGM said: “This builds on a well-established partnership, and Scientific Games will continue to be a key iGaming partner for us as we extend our operational reach in the coming years.”
For Scientific Games, the deal comes at a time when it just extended its software license agreement in Michigan. The supplier signed a renewal deal with the Michigan Lottery to continue to provide its Gem Intelligence solution, along with new software developments.
In the agreement with BetGenius, BetMGM will receive a new product called Parlay Builder. This product will allow bettors to wager on major sports leagues in the US, including the NFL and NBA. The product will include the NHL and MLB in the future.
selecting from over 400 bet types
Parlay Builder gives bettors the opportunity to build and customize their selections and then place a wager within the same game, selecting from over 400 bet types. Among the mix of betting options are player and team prop bets. BetGenius and Sportcast also created a service called BetBuilder, which powers this new parlay product.
Additional BetMGM partnerships
BetMGM has been quite busy securing deals in 2020. Before announcing the two most recent partnership deals, the company announced it is now working with AGS, a Las Vegas-based casino game developer. The developer will provide online casino content to the casino gaming network for BetMGM Casino, Borgata Online, and partypoker.
In late September, BetMGM announced a new deal with the Tennessee Titans. The brand is now the franchise’s official sports betting partner, sharing exclusive naming rights with the Titans’ television studio at Saint Thomas Sports Park. With the deal, the operator will be able to showcase its brand via the team’s digital assets, including live brand visibility during games.