Scientific Games Expands US Presence With New Deals

  • Scientific Games has signed a multi-year partnership deal with Hard Rock International
  • Hard Rock will use the OpenGaming and OpenSports solutions, initially in New Jersey and Iowa
  • SG Digital will now offer NetEnt games through its OpenGaming solution
  • OpenGaming will also be the exclusive platform for Big Time Gaming in the US and Canada
Handshake backlit with sunlight
Scientific Games has signed new deals with Hard Rock International, Big Time Gaming, and NetEnt that will expand its US presence. [Image: Shutterstock.com]

New deals

Scientific Games has signed a partnership deal with Hard Rock International to deliver its OpenGaming and OpenSports solutions to the hotel and casino company.

Its online division, SG Digital, has announced that content from NetEnt will now be available through the OpenGaming platform; the solution is also set to be the exclusive platform for Big Time Gaming (BTG) in Canada and the US.

stronger footing in the US market

These are the latest in a string of new deals for Scientific Games in recent days as the company gains a stronger footing in the US market.

Hard Rock partnership

Initially, Scientific Games will provide its OpenSports retail and digital solutions to Hard Rock International in New Jersey and Iowa. It will exclusively provide sportsbooks through the Hard Rock brand in regulated states, replacing GiG.

The OpenGaming solution will power the player account platform for all of Hard Rock’s digital solutions in both of the states. OpenSports utilizes the OpenBet engine, along with the risk management OpenTrade service that is powered by Don Best. 

OpenGaming is a casino aggregation platform, allowing Hard Rock to access the large library of games from many of the leading studios in the world. The game library also allows the implementation of features such as free rounds and tournaments.

Hard Rock International SVP of online gaming and sports betting Kresimir Spajic reacted to this new deal, talking about how Scientific Games was the perfect fit to take the Hard Rock offering to the next level. He stated: “The company’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state.”

NetEnt and BTG deals

Leading NetEnt games will now be available through the OpenGaming platform, with the deal announced at the Scientific Games MediaFest press briefing. As there will be just a single integration, these games will “reach consumer eyeballs very quickly.”

deliver outstanding content to more players across multiple states”

SG Digital SVP of gaming Dylan Slaney spoke about the mutually beneficial deal. He said: “together, we’re in a strong position to make further inroads into the US igaming market and deliver outstanding content to more players across multiple states.”

The deal with BTG is an extension of an existing partnership between the two companies. SG Digital is already a preferred partner in Europe for BTG, with OpenGaming now becoming the exclusive platform for BTG in Canada and the US.

The announcement of these new deals comes shortly after Scientific Games inked a five-year contract extension with Flutter Entertainment for its OpenSports technology. Scientific games also signed a new multi-year deal to power the US sports trading platforms of the Betsson Group.