BetRivers and Las Vegas-based sports betting television network VSiN have partnered to launch a new daily sports betting telecast. It is set to air from the BetRivers retail sportsbook in the Rivers Casino Des Plaines, about 20 miles from Chicago. BetRivers is the sports betting brand of Rush Street Gaming.
As part of the new partnership, the Rush Hour show will launch on September 1. It will be the first national sports betting show broadcast from an Illinois sportsbook. It will also act as a marketing vehicle for BetRivers to acquire new customers.
Chicago native Danny Burke, who hosts VSiN’s Bet on, Chicago show, will be hosting Rush Hour. He was formerly a live content producer and has experience doing live play-by-play for television and radio. Betting analysts from various BetRiver locations will be calling in to the show to offer different perspectives on betting markets.
Rush Hour airs weeknights from 7pm to 8pm ET on fubo TV, SlingTV, Comcast Xfinity, SiriusXM, and VSiN.com.
Both parties happy
VSiN CEO Brian Musburger, a former Chicago resident, noted that the idea to launch VSiN first came about when he was in the city. The network is based in the South Point Casino in Las Vegas, with plans to open up another studio this coming October at the new downtown Las Vegas Circa Resort Casino.
It’s amazing to come home and partner with BetRivers”
Musburger spoke about the burgeoning legal sports betting market in Illinois, saying: “It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”
Rush Street Interactive president Richard Schwartz spoke about the deal: “We are excited to connect the BetRivers brand nationally with VSiN’s passionate and growing base of sports bettors.”
It was only last week that VSiN announced a similar partnership with BetMGM. The latter is a sports betting brand jointly owned by GVC Holdings and MGM Resorts.
They are working together on a new show called Betting Across America, which will be broadcast live from studios and BetMGM sportsbooks around the country.
BetRivers has also been expanding across the US. It currently has a presence in Illinois, Colorado, New Jersey, New York, Pennsylvania. and Indiana, with plans to launch in three more states in the coming six months.