theScore Bet Partners Twin River for New Jersey Online Casino

  • Deal marks theScore Bet's first foray into the online casino market
  • New product is set to launch during the latter half of 2021
  • Rollout requires New Jersey Division of Gaming Enforcement approval
  • Twin River also needs to complete its pending purchase of Bally's Atlantic City
  • Casino company will get a share of the online casino's revenue as part of the deal
man in suit holding smartphone displaying online casino app
theScore Bet has signed a deal with Twin River Worldwide Holdings to launch an online casino in New Jersey in 2021. [Image:]

Casino to go live next year

theScore Bet is planning to launch an online casino offering in New Jersey following the signing of a multi-year deal with casino company Twin River Worldwide Holdings. This marks theScore Bet’s first foray into the online casino space.

theScore Bet’s first foray into the online casino space

Score Media and Gaming Inc. announced the partnership involving its theScore Bet subsidiary on August 27. An official press release indicates the latter half of 2021 as the timeline for rolling out theScore Bet online casino in the state.

Licensing and regulatory approval from the New Jersey Division of Gaming Enforcement will be necessary before launch. Twin River’s pending purchase of Bally’s Atlantic City Hotel and Casino also requires completion before the casino product can go live.

Digital media and sports betting company theScore operates theScore Bet, a hugely popular sports scores and news app in North America. The company first announced its plans to branch out into the legal sports betting space in December 2018.

Twin River getting a cut

As part of this arrangement, Twin River will be getting a cut of theScore Bet’s online casino revenue in New Jersey. There will be a guarantee of annual minimum payments, as well as an upfront fee and potential renewal fees.

additional five-year extension to the deal if both parties agree

The initial term of the partnership is ten years, with the online casino operator having the option to extend it by five years. There can be an additional five-year extension to the deal if both parties agree to it. 

theScore CEO and founder John Levy said that the addition of an online casino will extend the operator’s reach and broaden its product portfolio. “This is yet another step towards providing theScore’s media and betting patrons with a completely holistic and tightly integrated media and gaming experience,” he added.

Twin River Worldwide Holdings CEO and president George Papanier also acknowledged the new partnership, saying “we look forward to working with them and engaging our guests as they leverage this new, exciting platform.”

Making moves

theScore Bet already has an online sportsbook live in New Jersey since September 2019 through its deal with the Monmouth Park Racetrack operator. It also has an online sports betting license in Colorado, where it is yet to launch a sportsbook offering.

A key condition of the latest deal is Twin River tying up some loose ends. The casino company agreed to buy Bally’s Atlantic City from Caesars Entertainment in April 2020 for about $25m, with the purchase deal set for completion during the first quarter of 2021. The acquisition gives Twin River access to online gambling and sports betting skins that it can extend to operators that want to launch in the New Jersey market.

Twin River has already partnered with the Esports Entertainment Group to launch its proprietary esports betting platform in New Jersey. It also struck a deal with Sporttrade, a startup that aims to launch the first regulated sports betting exchange in the US market. Australian operator PointsBet has also teamed up with Twin River to launch its online casino product in the Garden State.  

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