UFC Superstar Tony Ferguson Inks Partnership With KamaGames

  • Fighter will be the new face of Pokerist, Roulettist, Blackjackist, and other titles
  • KamaGames sees a strong link between sports fans and casino table game players
  • Partnership is expected to give the social casino game developer access to the UFC market
  • Ferguson fought in the UFC 249 on Saturday, losing by TKO to Justin Gaethje 
illustration of UFC fighter Tony Ferguson
UFC fighter Tony will be the new face of some of KamaGames’ social casino titles as part of a recent partnership agreement. [Image: Shutterstock.com]

New face of social casino games

Ultimate Fighting Championship (UFC) fighter Tony Ferguson has now partnered with the social casino game developer KamaGames. Ferguson will now become the new face of a number of the company’s titles, such as Pokerist, Roulettist, and Blackjackist.

KamaGames sees a significant link between sports fans and those who enjoy casino table games. Through the deal with Ferguson, it will be able to use the fighter’s image across its in-game content, advertising promos, and events. 

the new face of a number of the company’s titles, such as Pokerist, Roulettist, and Blackjackist

KamaGames has enjoyed a lot of success recently with its social sports betting offering, which allows players to use in-game chips to place bets on live sporting events. 

Tapping into the UFC market

KamaGames CEO Andrey Kuznetsov believes that the new deal with Ferguson will give the developer access to the large UFC market. He said: “Ferguson is a notable star of the sport and we’re confident that our association with him will allow us to tap into an entirely new audience.”

The company also strategically partnered with Hard Rock International in March. This has led to KamaGames developing a new Hard Rock Blackjack app as it looks to carve out a piece of the social casino market. Players can also try out baccarat, craps, and roulette games on the app. Other types of casino games, such as video poker and slots, are set to become part of this offering.

Tony Ferguson’s recent fight

Tony Ferguson has been at the center of a long-running attempt to have him fight the current UFC lightweight champion Khabib Nurmagomedov. The planned fight has been canceled a number of times, most recently due to Khabib not being able to travel over coronavirus restrictions. 

the first major live sporting event to take place in the United States since mid-March

Ferguson fought last Saturday in the UFC 249 competition against American Justin Gaethje in Jacksonville, Florida. This was the first major live sporting event to take place in the United States since mid-March.

Sportsbooks expected to take in a record online handle for the event as sports bettors have been starved of quality live action for some time in the wake of COVID-19. Gaethje defeated Ferguson via technical knockout (TKO) in the fifth round. KamaGames ran a special in-game event for this fight.