PokerStars is the latest online gambling operator to partner with the Gaming Innovation Group (GiG) for its affiliate monitoring service.
GiG will deploy its affiliate monitoring and compliance software, GiG Comply, to monitor PokerStars’ affiliate partners across the globe.
compliance software will ensure that all affiliates meet the advertising criteria for regulated markets
PokerStars’ affiliate club, known as Stars Affiliate Club, and GiG Comply will now be an essential part of this program. This compliance software will ensure that all affiliates meet the advertising criteria for regulated markets.
Regulators in European and global markets are becoming a more active in ensuring that strict advertising compliance rules are being met. Systems of detection have become a lot more sophisticated and the penalties for breaches are also becoming a lot more extreme.
Many countries have introduced harsher restrictions on gambling advertising in recent times, so it is vital that all affiliates are aware of these changes and actively comply with them.
Response to this deal
Speaking about this new partnership was Rebecca McAdam Willetts, an associate director of public relations at The Stars Group. She touched upon the impact this new deal will have on its affiliates, stating: “GiG Comply adds a new dimension to those relationships and controls, and we work forward to seeing the technology in action.”
GiG CEO Richard Brown said the company was delighted to add PokerStars to its portfolio of operators. He looks forward to GiG
assisting them [PokerStars] in compliance efforts ensures they remain at the forefront of responsible gaming.”
Effectiveness of GiG Comply
The technology deployed through GiG Comply analyzes thousands of different websites to make sure that all of the affiliates of a given operator are compliant with the advertising regulations in the various markets, as well as ensuring that the operator’s own standards are being met.
Major operators like bet365, Betfred, and Betsson have also recruited GiG to monitor their affiliates.