Camelot to create many new millionaires in November
Camelot UK is launching a ‘November Bonanza’ to celebrate the 25th birthday of the National Lottery. The UK lottery operator has been communicating with its retail partners about the month-long celebratory campaign, which is set to involve a number of different events.
25 people guaranteed to become millionaires
On November 8, the Euro Millions draw will contain a special boost in the form of the ‘25 UK Millionaires’ event, which will see 25 people guaranteed to become millionaires.
Big birthday jackpot
Camelot is guaranteeing a £25m ($32m) ‘Birthday Jackpot’ on November 23 to commemorate the UK National Lottery’s first draw on November 19, 1994. The jackpot win is guaranteed even if no participant matches all six main numbers.
Camelot expects the special draw to generate additional sales of about £5m ($6.5m). All tickets for the Birthday Jackpot will be sent out to retailers across the UK on November 11.
jackpot win is guaranteed even if no participant matches all six main numbers
Other birthday celebrations include enhancing the standard £2 ($2.58) scratch card, which usually comes with a £250,000 ($323,000) jackpot. For the month of November, Camelot is increasing the probability of getting a £25 ($32.30) payout for this National Lottery scratch card.
Extensive advertising campaign for the event
To communicate its birthday celebration plans, the National Lottery launched its ‘The Magic Number’ advertising campaign nationwide.
Camelot UK’s Chief Marketing Officer, Keith Moor, said: “The National Lottery was set up to raise money for Good Causes and National Lottery players raise around £30 million ($39m) every single week for this purpose – so we knew straight away that should be the focus of the 25th birthday campaign.” All National Lottery social and digital channels will have a birthday theme for the month.
The National Lottery is also planning a Christmas-themed event that will start to appear in retail stores on December 9. This will see a £15m ($19.4m) jackpot up for grabs on Christmas Day.