Cutting all B2C ties
iGaming software provider EveryMatrix is relinquishing its B2C operating licenses for online sports betting and online casinos in the United Kingdom. This comes after the company’s executive board deemed its white-label business to be “irreparably damaged”.
EveryMatrix’s B2C white-label licenses were suspended in early September, pending a review. After the United Kingdom Gambling Commission (UKGC) questioned the social responsibility policies of EveryMatrix, the company tried to implement changes to comply. Ultimately, this did not solve the issues that had been pointed out.
the company’s executive board deemed its white-label business to be “irreparably damaged”
EveryMatrix partnered with beBettor to try and rectify its social responsibility compliance issues. However, less than two weeks after entering this partnership deal, EveryMatrix announced it has decided to call it quits. It will no longer have a presence in the United Kingdom’s white-label B2C market.
Position in the market
EveryMatrix has been operating its white-label online gambling business since 2014. Some of the operators that had white-label licenses through EveryMatrix included Sporting Index, Westcasino, Jetbull, MrWin, and Playfrank.
EveryMatrix still has an active B2B software provision license in the United Kingdom. The company will continue to offer its gambling software to operators that have their own licenses in the UK.
Statement from EveryMatrix
The CEO of EveryMatrix, Ebbe Groes, released a statement regarding the winding up of the company’s white-label business. He said EveryMatrix fully respects the decision by the UKGC to suspend its B2C license. Groes also acknowledged the strides the commission is making to try and substantially improve the way white-label businesses operate in the gambling market.
He went on to apologize to the loyal players of the white-label platforms, the brands associated with EveryMatrix, and all of the white-label partners it was working with within the UK market. Groes concluded that “this business has by now become unsalvageable.”
EveryMatrix has said it will look to learn from this situation and make improvements to other parts of its business. It will now focus mainly on the B2B space, both in the UK and the global market.