Teaming up until 2024
BetMGM, the sportsbook brand owned by MGM Resorts International and Entain, has announced an extension to its partnership with the PGA Tour. The company will now remain the official betting operator of the golf competition until 2024.
source of odds for leaderboards and player pages
The PGA Tour announced the news via a press release on Thursday this week. As per the extended deal, BetMGM will continue to offer its odds via the Tour’s digital platforms. The sportsbook will also serve as the exclusive source of odds for leaderboards and player pages on the PGA website.
Matt Prevost, the chief revenue officer for BetMGM, commented on the deal. He said: “The PGA Tour has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and we are excited to now be the exclusive odds provider for PGATOUR.COM.”
A beneficial partnership
BetMGM first signed a multi-year content and marketing partnership with the PGA Tour in 2020. In addition to gaining the rights to offer odds on PGA platforms, the sportsbook also earned the rights to use PGA Tour marks, in addition to advertising on its media and partner platforms. The sportsbook will maintain all of these benefits through its deal extension, as well as the right to create content for pre-game and post-game betting programming.
In addition to signing up with the PGA Tour, BetMGM has also partnered with the LPGA, otherwise known as the Ladies Professional Golf Association. The multi-year deal, inked in May this year, sees BetMGM showcase LPGA tour odds while also using its logo for promotion and advertising.
Another recent agreement
Like many other US-focused sportsbooks, BetMGM has partnered with various sports organizations to increase its brand exposure. Most recently, the company formed a betting partnership with Madison Square Garden (MSG) Sports Corp in November. The deal made BetMGM partner of the NBA’s New York Knicks and the NHL’s New York Rangers.
The MSG partnership came shortly after the sportsbook operator secured approval for entry into the New York mobile betting market. New York’s gaming regulator has awarded online licenses to nine firms, including also DraftKings, FanDuel, Caesars Sports, and Kambi. The state hopes to go live with the market in time for the 2022 Super Bowl.