Tipico Expands Into Second US State With Colorado Online Sportsbook Rollout

  • The sportsbook launch saw the Colorado betting market welcome its 25th operator 
  • Tipico already has an online sportsbook live in NJ and plans further launches in the near future
  • The Colorado offering went live through the company’s partnership with Century Casinos Inc.
  • Tipico is reportedly among the parties interested in acquiring the non-US assets of William Hill
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Tipico launched its second online sportsbook in the US after going live in Colorado on Wednesday. [Image: Shutterstock.com]

Launch follows New Jersey offering

Tipico has gone live with an online sportsbook in Colorado, making it the 25th operator to enter the state’s betting market. The launch took place on Wednesday after the Colorado Division of Gaming gave the betting company the green light to go live.

the 25th operator to enter the state’s betting market

Tipico already has an online sportsbook up and running in New Jersey since December 2020, which makes Colorado the second state that the global operator has a presence in.

The Colorado offering, which launched in time for the start of the new NFL and college football seasons, was possible through Tipico’s partnership with Century Casinos Inc. The betting app is available for download on the Google Play and Apple app stores. Tipico is also planning to announce expansion into more states in the near future.

Eyeing up the US market

Speaking about the Colorado sportsbook rollout, Tipico US CEO Adrian Vella spoke about the company’s continuing growth in the US market and its exciting future plans. He said: “Captivating users and elevating their betting experience is at the core of Tipico’s development and growth plan, and we’re proud of the capabilities that our app and our proprietary technology stack offers.”

Peter Hoetzinger and Erwin Haitzmann, the co-CEOs of Century Casinos, also welcomed the deal. In a joint statement, they said: “Tipico is a seasoned global operator with a track record of delivering reliable, high-quality products, which pairs perfectly with the casino experience we offer Colorado players.”

One of the differentiating points of the Tipico app is the proprietary technology that allows for a single log-in experience. This means that users will not have to download different apps when they are in other states that Tipico is licensed to operate in. This means that someone with a Tipico account in New Jersey can use the same app to log into their account if they are in Colorado.

The operator is offering a range of promotions to celebrate the Colorado launch, including a $750 instant welcome bonus.

Focusing on expansion

The global sportsbook operator and German market leader is also reportedly one of the interested parties in the non-US assets of William Hill. After Caesars Entertainment acquired the British gambling giant, it revealed its plans to sell the said assets. A number of other notable parties are involved in the £1.5bn ($2.04bn) bidding war.

Tipico also has iGaming products and is eyeing up the ever-expanding US market going forward. In July, it announced an exclusive five-year partnership worth $90m with Gannett Co. as the exclusive iGaming and sports betting provider. The deal sees Tipico integrating its odds, free-to-play games, props, and betting trends across the USA Today Network, which is made up of over 250 local daily news sites.