William Hill Digital Sportsbook Goes Live in Tennessee as March Madness Builds

  • Launch of the online and mobile sportsbook app in the state took place on March 11
  • Tennessee-based bettors can choose from thousands of wagering markets available 
  • Odds for Tennessee teams in March Madness include Tennessee at 75/1, Vanderbilt at 9999/1
  • Latest market launch marks the presence of William Hill’s sportsbook app in 11 US states
basketball with print of Tennessee flag
William Hill offered Tennessee bettors an “industry best” risk-free sports bet as it launched its digital sportsbook in the Volunteer State on March 11. [Image: Shutterstock.com]

‘Industry best’ $2,021 risk-free sports bet promo

William Hill has launched its mobile and online sportsbook in Tennessee, just days ahead of Selection Sunday kick-starting the 2021 March Madness basketball tournament.

The UK-headquartered sports betting giant shared news of the launch on Twitter:

Since the sportsbook went live on March 11, bettors in Tennessee can access the William Hill app via Apple or Android online and mobile devices. The sports betting firm said in a news release that new customers can avail themselves of an “industry best” $2,021 risk-free sports bet after making an initial deposit.

Sportsbook eyes March Madness

William Hill wasted no time in getting into the March Madness spirit ahead of the upcoming National Collegiate Athletic Association (NCAA) Division I Mens’ Basketball Tournament, which will take place mostly in Indianapolis, Indiana.

A selection committee convenes on Sunday to decide which of the 37 Division I teams that did not automatically qualify for the March Madness tournament deserve an invitation to join the other 31 participating teams that have already qualified.

President of digital for William Hill US Kenneth Fuchs said the app “will make March moments even more interesting for Tennessee bettors.” He added that thousands of betting markets will be available in Tennessee, from markets on local favorites with player bonuses, to live in-game wagering and daily promotions.

In a news release, William Hill listed odds for Tennessee teams hoping to win March Madness. The University of Tennessee are available at 75/1, followed by the University of Memphis (250/1), Belmont University (750/1), and Vanderbilt University (9999/1).

William Hill making a big noise

William Hill’s Tennessee launch came alongside competitor Penn National Gaming’s rollout of its digital dues in Illinois yesterday via its Barstool Sportsbook. William Hill’s, however, made a bigger bang for bettors, its introductory risk-free wager offer doubling Penn’s $1,000 incentive.

Tennessee launch marks the sportsbook’s presence in 11 US states

As sportsbooks jockey for position in the exponentially expanding regulated US sports wagering market, William Hill can now add another notch on its strategic territory belt. The Tennessee launch marks the sportsbook’s presence in 11 US states. Last month, William Hill launched its digital sportsbook in Virginia, its tenth active state.

According to the operator’s news release, its mobile sports wagering apps and services are available in “12 US jurisdictions”, namely Tennessee, Virginia, West Virginia, Washington, D.C., Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, and New Jersey. It is also “powering the trading services” for the Rhode Island Lottery mobile app.

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