Co-branded marketing
Wynn Resorts’ casino and sports betting app WynnBET has announced a multi-year partnership with the NBA’s Detroit Pistons. As the team’s new partner, the online gaming provider plans to provide new promotional deals for sports fans.
the team’s fan base can interact with players beyond gameday
Co-branded marketing is the focus of the agreement, with new options introduced to enhance Pistons fans’ overall experience. WynnBET will feature fresh marketing campaigns where the team’s fan base can interact with players beyond gameday, both online and offline.
WynnBET experience
As part of the partnership, WynnBET will launch an initiative titled “Wynn Wednesdays,” aimed directly at the consumer via the website and app. During the Pistons’ regular season, customers can logon to WynnBET each Wednesday and enter to win prizes.
Up for grabs are tickets to games, memorabilia featuring the team or individual players, and VIP experiences.
At Little Caesars Arena, the home of the Pistons, WynnBET also has plans for fans. Pop-up experiences will be placed inside the venue along with luxury in-suite hospitality options. The company will advertise, as well, featuring WynnBET on the team’s social media channels, its mobile app, radio programs on gameday, and inside the arena.
Additional WynnBET partnership deals
WynnBET has been very busy this year setting up new partnership deals. Before signing with the Pistons, the operator teamed up with the Genius Sports Group, which will provide a range of official data and odds to the brand. and the Memphis Grizzlies.
After obtaining conditional approval to offer online sports betting in Tennessee, WynnBET also signed a multi-year marketing agreement with the NBA’s Memphis Grizzlies. This deal aims to promote high-impact experiences that portray the energy and excitement of the NBA team and WynnBET.
Detroit Pistons deals
The Detroit Pistons also teamed up with other providers to expand their reach in the sports betting world. In January, the team signed a deal with PointsBet, naming the brand as a sports betting partner. The operator now has access to the team’s marks and logos, along with IP.
In December 2020, the Pistons announced agreements with FanDuel and DraftKings. Both will feature sports betting products, while DraftKings will also promote daily fantasy sports.