William Hill Launches Online Betting in Virginia Ahead of Super Bowl LV

  • William Hill US rolled out its mobile sportsbook and website in Virginia on February 3
  • Virginia Lottery Board also approved regulations that oversee casino and mobile betting
  • Operator said the app “will give football fans over 1,000 ways to bet” on Super Bowl LV
  • Super Bowl LV is set for “the largest single-event legal handle in US sports betting history”
  • Latest launch sees William Hill’s sports wagering apps live in ten US states
Woman Working in a Food Truck, Wearing a Tampa Bay Buccaneers Hat and face mask in front of customer with tablet
William Hill has launched its mobile sportsbook and website days ahead of what’s expected to be a Super Bowl with the “largest single-event legal handle in American sports betting history.” [Image: Shutterstock.com]

State approved legislation in 2020

William Hill US’s sportsbook app and website are now live in Virginia, allowing bettors located anywhere in the Old Dominion to place wagers on their mobile or desktop.

The UK-headquartered sports betting company shared the news of its launch on Twitter:

William Hill’s online services rollout on February 3 comes just over seven months after the Commonwealth of Virginia introduced legal sports betting on July 1, 2020. The Virginia Lottery Board approved market regulation in September of that year.

In related news yesterday, the Virginia Lottery Board announced it had officially rubber-stamped regulations that oversee casino gaming in the commonwealth. The laws will apply to Virginia’s proposed brick-and-mortar casinos, such as those set for Bristol, Danville, Norfolk, and Portsmouth, as well as to mobile sports betting operations. The so-called emergency casino regulations will reach Governor Ralph Northam’s desk for final approval.

Sportsbook live for Bucs vs. Chiefs showdown

William Hill US, partnered with Caesars Entertainment, has gone live in time for Virginians to bet on Super Bowl LV from the comfort of their home state.

“Just in time for Sunday’s Game, our Virginia app will give football fans over 1,000 ways to bet this incredible matchup, from the opening coin toss to whether the game will be decided in overtime,” Kenneth Fuchs, president of digital for William Hill US, said.

The American Gaming Association (AGA) estimates that over 23.2m Americans plan to wager $4.3b on Super Bowl Sunday, as Tom Brady and the Tampa Bay Buccaneers take on Patrick Mahomes and the Kansas City Chiefs. The AGA forecasts a record 7.6m bettors will place wagers with online sportsbooks this year, representing a 63% increase from 2020.

Super Bowl is expected to generate the largest single-event legal handle in American sports betting history”

“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” AGA president and CEO Bill Miller predicted.

William Hill’s mobile sportsbook offers Virginia sports fans access to multiple markets and wager types, including live InPlay betting. According to an official release, the app offers a fast registration process and multiple options to deposit and withdraw funds.

Virginia the tenth state for William Hill

With a sportsbook now up and running in Virginia, William Hill’s mobile sports wagering apps are live in ten US states. These are Virginia, West Virginia, Nevada, New Jersey, Illinois, Indiana, Iowa, Colorado, Michigan, and Washington, D.C..

Last year, Virginia became the 20th state to welcome sports betting after the overturning of the Professional and Amateur Sports Protection Act in 2018. With Virginia being home to the 12th largest population in the US, the William Hill sportsbook now has a solid strategic footprint in the Mid-Atlantic region.

The Middle Atlantic states region is mostly located in the overlap between the Northeastern and Southeastern states of the US, and comprises Virginia, West Virginia, New York, New Jersey, Pennsylvania, Delaware, Maryland, and Washington, D.C.

William Hill first entered the Mid-Atlantic region in 2020 via the Capital One Arena, becoming “the first operator to offer sports wagering inside a US professional sports complex.” It is the official sports betting partner of three leading US sport franchises playing out of the venue, namely the Washington Capitals, the Washington Wizards, and the Washington Mystics.