Caesars Entertainment has secured a multidimensional partnership with the National Football League (NFL)’s Baltimore Ravens while building on the franchise’s exclusive casino tie-up with Horseshoe Casino Baltimore.
The deal, announced September 8, makes Caesars Sportsbook an official sports betting partner of the Maryland-based football team. Caesars Sportsbook took to Twitter to share the news of the “multi-faceted” arrangement:
The five-year deal gives the Las Vegas-based sportsbook “naming rights throughout the club level” of the Ravens’ M&T Bank Stadium. Caesars Sportsbook also lands additional brand exposure, such as digital animations on LED boards at the stadium.
Co-president of Caesars Digital Chris Holdren said the company was “excited” to build on its strategic partnership with the two-time Super Bowl-winning team.
Shiny new things for Ravens fans
Subject to regulatory approval, Ravens fans and sports enthusiasts will be able to avail themselves of the Caesars Sportsbook mobile app.
Fans will also see Caesars Sportsbook emblazoned on the franchise’s website, mobile app, and other platforms as the title partner on the Ravens’ digital pre-game show and its Flock Pick 6 game. The sportsbook also secured exclusive title sponsor rights for all NFL Draft-related digital content appearing on the Ravens’ website for two weeks leading up to the draft.
Baltimore Ravens chief sales officer Kevin Rochlitz said the collaboration with Caesars and Horseshoe will continue to “develop unique fan activations” as part of the franchise’s fan engagement strategy.
Retail sportsbook coming
According to an official news release, a retail Caesars Sportsbook is currently under development at Horseshoe Casino Baltimore.
The Ravens and Caesars – via its sportsbook and Horseshoe casino – are collaborating on developing a new entertainment hub along the Warner Street corridor which links the M&T Bank Stadium to the casino.
diversified entertainment district unavailable to sports fans in other NFL markets”
Rochlitz said the three-way collaboration will be “transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets.”
Following Wednesday’s agreement, Horseshoe is set to become a social event mecca for Ravens fans. On the horizon is an annual signature event on the M&T Bank Stadium club level, and pre-game club level gatherings “with two Ravens alumni players for up to 100 guests.”
Purple icing on the cake is Horseshoe being named title sponsor of Ravenstown Saturday Night, which includes a reception soiree held on the club level of the Ravens’ stadium before a Sunday home game. Guests get to have a Q&A session with Ravens alumni as well as tour the locker room and the gridiron.
Horseshoe Baltimore senior VP and GM Randy Conroy said his “customers bleed Ravens purple,” adding that the firm was “excited to be able to offer them greater access to the team than ever before.”