SBTech Partners With Swedish State Gaming Operator

  • SBTech will be transforming the sports betting operations of Svenska Spel
  • The technology provider was chosen for its top-end technology and social responsibility tools
  • It also has deals with Finland's state lottery operator Veikkaus and the Oregon Lottery
two men in suits shaking hands over contract agreement
Sports betting tech provider SBTech is now partners with Swedish state gaming operator Svenska Spel. [Image:

Multi-channel deal

Sports betting technology provider SBTech is the new sportsbook partner of Svenska Spel, the Swedish state gaming operator.

This came following a tender process which saw SBTech come out on top. Reasons given for the awarding of the contract included SBTech’s responsible gaming tools and locally managed trading solutions. 

SBTech is also equipped with a number of different innovative features and top-end technology. According to Svenska Spel, the operator has been looking for the right partner for some time. Speaking about their final choice, Svenska Spel’s product manager for sport and racing said:

We are convinced that our customers will appreciate our updated sportsbook when we go live.”

Previously, Svenska Spel was the only gambling operator allowed in Sweden. However, the state monopoly came to an end in 2018, with other licensed operators allowed to launch their platforms in January 2019. 

Other SBTech deals

This is the third partnership agreement with a member of the World Lottery Association (WLA) that SBTech has entered into this year. The company also recently signed up with the Oregon Lottery in the United States and the state lottery operator in Finland, Veikkaus. 

There were also rumors that US sports betting operator DraftKings is looking to take over SBTech. Such an acquisition would cost DraftKings up to $600m.

Finland deal

The Veikkaus deal, which came in July, sees SBTech being tasked with transforming the Finnish operator’s retail and online sportsbooks.

This is a long-term partnership that will see the online platform launch in the early months of 2020. The retail roll-out will follow, with over 3,000 such outlets being spread across the country. 

Controversial Oregon Lottery partnership 

In March SBTech was named as the Oregon Lottery’s partner to launch sports betting in the state. There was a bidding process in place, which included competitors such as Playtech and SG Digital. SBTech already has operations across five casinos in the United States.

There was some backlash to the awarding of the Oregon Lottery contract to SBTech. Now still in possession of the said contract, SBTech is estimated to make almost $27m in the initial three years of sports betting in Oregon. 

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