Yahoo Sports Named an Official Marketing Partner of the NBA

  • The deal includes daily fantasy and sports betting content featuring NBA teams
  • Yahoo and the NBA will work together on two new shows focusing on betting and fantasy wagers
  • The Yahoo brand will be integrated with the NBA’s website, TV station, digital platforms, and app
Yahoo logo on a building
Yahoo Sports has teamed up with National Basketball Association as the league’s new official marketing partner. [Image:]

Teaming up with the NBA

Yahoo Sports has announced a wide-ranging deal with the National Basketball Association (NBA). The company will be the official marketing partner for the league, working on initiatives in the sports betting and fantasy sectors.

daily fantasy and sports betting options

The sports news website will continue to offer a season-long NBA fantasy game plus create daily fantasy and sports betting options featuring NBA teams.

Official marketing partner deal

As per the deal, Yahoo Sports will provide expanded content featuring the professional basketball league across its many platforms, including using NBA League Pass to distribute live, out-of-market games. Yahoo will also offer digital overlays for further fan engagement with fantasy and betting markets.

The sports group will work with the NBA to produce two shows that focus on betting and fantasy wagering, airing at the same time as the NBA Conference Finals and the NBA Finals. On top of that, footage from NBA games will be used to create game previews and recaps that will help fans as they place sports bets, fantasy, and daily fantasy wagers.

The deal is announced as the NBA season begins anew after being affected by COVID-19. The season resumed on July 30th with the Jazz beating the Pelicans and the Lakers defeating the Clippers.

NBA president of global content and media distribution Bill Koenig said: “Our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA.”

Yahoo Sports brand integration

Yahoo Sports’ partnership with the NBA goes even further as the company will have a presence at major events. It will be the presenting partner of the predictions contest of the NBA Pick’Em: Playoffs Bracket Challenge and the brand will be added to NBA platforms including the league’s app, website, television station, and digital sector.

The parent company of Yahoo, Verizon, is also stepping in with its RYOT studio. The studio will be used to produce live NBA games for viewing in virtual reality. Fans will be able to watch these VR games on Oculus devices.

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