GAN Announces First Simulated Gaming Partner in Arizona With New Gila River Deal

  • Three Gila River-operated casinos will feature the new Simulated Gaming content
  • Mobile and desktop devices can be used to play the games
  • The deal includes front-line customer service and marketing options
  • Gila River has also partnered with four professional sports leagues in Arizona
Closeup of person signing a contract
GAN and Gila River Gaming Enterprises have signed an agreement to offer GAN’s Simulated Gaming products at Gila’s three Arizona casinos. [Image:]

New definitive agreement

GAN Limited (GAN) has announced a new deal with Gila River Gaming Enterprises in Arizona. The two will be working together to launch Simulated Gaming products at the three casinos the company operates in Arizona for the Gila River Indian Community.

The announcement of the new partnership was made via Twitter:

Guests of Gila properties will have access to Simulated Gaming products on mobile and desktop devices. GAN will use its Simulated Gaming software to provide a customized solution for each casino property.

A robust Simulated Gaming experience

The Gila River Indian Community owns three casinos in the state: Lone Butte, Vee Quiva, and Wild Horse Pass.

GAN will supply front-line customer service as well as marketing options to users at the Gila properties. The company also plans to use its latest technology to provide Gila with additional benefits, including loyalty linking on mobile and desktop platforms.

we are proud to be selected as their trusted partner”

Chief Commercial Officer for GAN Jeff Berman commented on the new deal, stating that the company is excited to announce its partnership with Gila River Gaming Enterprises.

“….we are proud to be selected as their trusted partner to improve the player experience,” Berman added.

Gila River Gaming Enterprises Chief Marketing Officer Dominic Orozco commented as well, stating that the Simulated Gaming solutions of GAN have quality, functionality, and flexibility. This allows the company to begin to launch services immediately. Players can use the new option to play and earn rewards from Gila properties.

Basketball partnerships for Gila River

Along with the new GAN agreement, Gila River has recently signed deals with professional basketball teams. Last year, the company announced a new deal with the NBA’s Phoenix Suns and the WNBA’s Phoenix Mercury.

The sponsorship deal will see Gila offer franchise-branded gaming chips and table felts at its properties in Arizona. Both the Suns and Mercury franchises are highlighted.

The deal also includes themed hotel rooms at Wild Horse Pass and Vee Quiva featuring Suns and Mercury logos and design elements. The teams provided autographed memorabilia for the decor. The casino took design cues from the Suns’ Talking Stick Resort Arena.

Gila River Hotels & Casinos cut deals with the basketball teams about a year after the company teamed up with the NFL’s Arizona Cardinals. In late 2019, the company also signed a deal with the MLB’s Arizona Diamondbacks.

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