BetMGM Inks Monster Deal With Topgolf in Double-Headed Sports Betting and Entertainment Partnership

  • The duo will target new audiences at Topgolf venues and digitally through the World Golf Tour
  • BetMGM’s digital branding will be featured at Topgolf locations
  • MGM Resorts’ CEO said BetMGM sportsbooks will be available in 20 markets by 2022
Topgolf logo sign at company property in Oregon
BetMGM has continued its aggressive start to 2021 after inking an integrated sports betting and entertainment partnership with global sports entertainment brand Topgolf. [Image:]

Cross-promotional opportunities galore

BetMGM has positioned itself on the golfing world leaderboard following the announcement of an integrated sports betting and entertainment partnership with high-profile industry player Topgolf.

The New Jersey-based iGaming and sports wagering giant shared the news Friday on Twitter:

Both brands will target new audiences through collaborative marketing and promotional campaigns that will roll out at Topgolf venues around the US and digitally via the World Golf Tour (WGT) by Topgolf online platform.

WGT is Topgolf’s online, free-to-play multiplayer sports game with GPS and photorealistic 3D functionality. Played virtually on actual golf venues in the US and worldwide, WGT is – according to its website – the “most realistic free online golf game” with an audience of over 15 million players.

A Friday blog post on the Sports.BetMGM website on said that the new partnership will empower the duo to “engage with consumers on a large scale” and tap into new digital and in-person audiences.

BetMGM gets best of both worlds

The freshly-struck deal gives BetMGM the right to feature its digital branding at brick-and-mortar Topgolf venues. Topgolf has locations all over the United States, including Las Vegas, where the MGM Grand hosts the flagship Topgolf venue.

BetMGM’s chief revenue officer Matt Prevost said his firm was looking forward to initiating the Topgolf fanbase to BetMGM’s “immersive sports betting experience.”

unique and interactive entertainment options”

Prevost highlighted Topgolf’s “unique and interactive entertainment options,” which he said BetMGM users can now access via a range of customized packages.

BetMGM on a roll

Topgolf Media COO JF Prata said his firm was “thrilled” to partner with BetMGM. As the second month of the year draws to a close, BetMGM can look back at quite a thrilling start to 2021.

In January, the company struck a partnership with MLB’s Washington Nationals, which will give BetMGM its first-ever in-stadium sportsbook when it launches at Nationals Park. Also in January, BetMGM launched its sportsbook in Virginia, followed by an exclusive sports betting partnership with digital sports media company The Athletic.

In early February, BetMGM became an official betting partner of NASCAR and then signed NFL Hall of Famer Barry Sanders as a brand ambassador. Then, on February 10, MGM Resorts CEO Bill Hornbuckle upped the ante even higher, saying the BetMGM sportsbook will be available in 20 markets before the year is out.

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