Wynn Resorts to Launch GAN-Powered Online Casino and Sportsbook in Michigan

  • The platforms are set to launch in November, pending regulatory approval
  • GAN will leverage its partnership with the Sault Ste. Marie Tribe of Chippewa Indians in Michigan
  • Wynn launched its first-ever online casino in New Jersey in August
Young couple holding hands at sunset
Wynn Resorts is planning to launch both an online casino and online sportsbook in Michigan after partnering with GAN. [Image: Shutterstock.com]

A new partnership

Wynn Resorts has signed a ten-year partnership deal with online gambling software company GAN that will see the two parties work together to launch an online casino and sportsbook in Michigan. 

leverage GAN’s partnership with the Sault Ste. Marie Tribe of Chippewa Indians

The plan is for both operations to launch in November 2020, once regulatory approval has been given. This deal will leverage GAN’s partnership with the Sault Ste. Marie Tribe of Chippewa Indians that was signed in March 2020. The tribe currently operates five casinos in the state through its Kewadin Casinos brand. 

GAN will also be publishing sports betting content through the use of a third-party content provider, which will be augmented by Betbull Limited, a strategic partner of Wynn Resorts. 

Speaking about this new partnership agreement was GAN chief commercial officer Jeffrey B. Berman. He said: “We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”

Wynn getting into online

With this latest partnership, Wynn is aiming to be an early-mover in the soon-to-launch Michigan online gambling market. In addition to its US-optimized software, GAN has the proven capacity of getting to market and integrating on-property reward programs with online platforms. 

Though it does not have casinos in Michigan (only Massachusetts and Las Vegas), Wynn has a sizable database of customers who reside in the state that can be leveraged when the online platforms launch.

In August, Wynn launched its first online casino and sportsbook in New Jersey, powered by Scientific Games, and in partnership with Caesars Entertainment.

Further Wynn sportsbooks with Scientific Games are planned in Colorado and Indiana. Previously, the only online gambling operations Wynn has been involved with were its online sportsbook in Nevada and a free-to-play mobile slots app in the state. 

GAN’s continual expansion

GAN is one of the leading B2B suppliers of online gambling software solutions in the US. Its proprietary system is called GameSTACK, with other technology solutions available for online sports betting and virtual stimulated gaming. 

Some of its other partners in the country include the Penn Interactive Ventures unit of Penn National Gaming, Cordish Gaming Group, and the BetAmerica brand that is owned by Churchill Downs. 

GAN went public in the US through an IPO in early May, raising $62.4m, significantly more than the $30m that was initially anticipated.

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