PointsBet Partners With Colts, Giving Sportsbook Two Indiana Pro Sports Teams

  • PointsBet added its one-year Colts deal to a multiyear agreement with the NBA’s Indiana Pacers
  • The sportsbook hopes the non-exclusive, short-term compact could be lengthened in the future
  • PointsBet has access to Colts’ podcasts, digital and social media assets, ads, and live radio show
  • The partnership adds to multiple high-profile deals inked by PointsBet in August and September
Fans waving Colts flags
PointsBet now has two major league teams in the Hoosier State after it signed a one-year deal with the Indianapolis Colts, complementing an August agreement with the Indiana Pacers. [Image: Shutterstock.com]

Pair agree to one-year contract

PointsBet USA has become the sportsbook partner of NFL’s Indianapolis Colts, adding to its major league presence in the Hoosier State after partnering with the NBA’s Indiana Pacers in August.

The digital sports betting company receives full use of the Colts’ intellectual property, logos, and marks. PointsBet also has access to sponsorship options, in addition to branding opportunities across digital platforms.

hope of a “more fruitful” longer-term deal in the future

The PointsBet-Colts partnership is initially for one year and is non-exclusive, reported the IndyStar. Eric Foote, PointsBet USA’s chief commercial officer, expressed hope of a “more fruitful” longer-term deal in the future.

PointsBet was nevertheless upbeat about the deal, with CEO Johnny Aitken saying his firm “is the only sportsbook to have partnerships in place with both the Pacers and now the Colts.”

PointsBet’s Indiana jones

As official sports betting partner, PointsBet is a presenting sponsor of the digitally circulated Colts podcast. What’s more, the sportsbook gains access to pre-kickoff mobile app push notifications, social media assets, ads, and radio spots on the live Colts radio show on 1070 The Fan.

Plus, for all Colts games this season, PointsBet will offer “the best price in market” from pre-game point spread to moneyline bet types.

In a press release, Aitken expressed his firm’s delight in aligning with the Indianapolis Colts organization and its “hugely passionate fanbase.”

Indiana is a fantastic sports state and one that we’ve prioritized”

“Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season […] on a personalized platform with unrivaled speed and ease of use,” said Aitken.

Since picking up the Pacers

Since signing a multi-year deal to become the official sports gaming partner of the Indiana Pacers on August 5, the Australia-based sportsbook has been burning some serious rubber.

Days after the Pacers compact, PointsBet scored exclusive gaming partner rights with four Colorado-based pro sports teams. With the NBA’s Denver Nuggets, NHL’s Colorado Avalanche, MLS’s Colorado Rapids, and NLL’s Colorado Mammoth under its belt, PointsBet then inked an official sports betting operator deal with the PGA Tour on August 18.

Aside from the deals with sports teams, PointsBet also signed a ten-year agreement with Twin River in New Jersey, hooked up with Evolution Gaming as a live casino partner, and agreed to a massive $500m media partnership with NBC – all in August.

PointsBet then kicked off September by signing an exclusive sports deal with the University of Colorado Buffaloes. In doing so, PointsBet became the first sports betting operator to clinch a deal with a major NCAA Division-I athletics program.  

Just under a week after this trailblazing pact, PointsBet’s digital sportsbook went live at Illinois’ Hawthorne Race Course, where it already had a retail presence. With three more retail sportsbooks coming soon in Prospect Heights, Oakbrook Terrace, and Crestwood, PointsBet will have Chicagoland covered.