Betfred Partner SportCaller to Launch Free-to-Play Denver Broncos Competition

  • The partnership will build on Betfred's Broncos agreement with a new free-to-play competition
  • Betfred has already launched its sportsbook in Colorado with plans for an NFL betting lounge
  • SportCaller has established a foothold in the US after signing a number of operator partnerships
Broncos logo on orange fabric
Through a new agreement with Betfred US, SportCaller will launch a new free-to-play game offering Denver Broncos merchandise prizes in Colorado. [Image: Shutterstock]

Strengthening the Colorado offering

Betfred’s US subsidiary has entered into a partnership with SportCaller which will see the free-to-play sports game provider launch a new competition in Colorado. Betfred has said the new deal will “help get the brand out” in the state through a socially engaging product.

The agreement will build on Betfred US’ recent multi-year sponsorship agreement with the Denver Broncos

The agreement will build on Betfred US’ recent multi-year sponsorship deal with the Denver Broncos. Under the terms of that deal, Betfred is permitted to utilize the team’s brand for marketing purposes. SportCaller has announced plans to launch a weekly free-to-play competition offering players the chance to win up to $1,000 in Denver Broncos merchandise.

Cillian Barry, marketing director at SportCaller, commented on the new deal: “We’re thrilled to be huddling up with Betfred and their sponsorship ahead of the forthcoming American football season, giving players in Colorado a chance to win some exceptional merch on their local state’s illustrious franchise.”

Betfred’s Colorado expansion

Last month, Betfred launched its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The launch coincided with the casino’s reopening following a period of forced closures as a result of the COVID-19 pandemic. Colorado sports betting has been technically active since May 1, although casinos were unable to open during this time.

Betfred US also has plans to develop an NFL betting lounge outside the Denver Bronco’s stadium

Betfred US also has plans to develop an NFL betting lounge outside the Denver Broncos’ stadium as part of its agreement with the football team. Under recently modified NFL rulings, NFL stadiums will be allowed to open betting lounges for the approaching season if their state permits it.

Betfred launched its first US sportsbook in Iowa Grand Falls Casino in January. The sportsbook operator is planning on opening locations in two more states by the end of 2020, according to Bryan Bennett, COO of Betfred US Sports.

A US foothold for SportCaller

The past year has seen SportCaller strengthen its position in the US market after signing partnerships with a number of companies, including FanDuel and CBS.

in April of this year, the games provider signed a partnership with BetMGM

Most recently, in April of this year, the games provider signed a partnership with BetMGM. Through the agreement, SportCaller will run a free-to-play daily trivia game for players. The game will see players answering questions on a time limit with a $500 prize pool for each game.

The deal is part of BetMGM’s efforts to create brand loyalty while sports are still impacted by the COVID-19 pandemic. Last week, the sports betting operator announced plans for a new free-to-play MLB app offering cash prizes to coincide with the season’s start.