Penn National, Sportradar Sign NFL Data Partnership Deal

  • Data will be provided for retail sportsbooks and the Barstool Sportsbook app
  • The sports betting app is set to launch in the third quarter of 2020
  • Penn National expects to offer more NFL content before the upcoming season
Two interlocked gears labeled "strategic" and "partnership"
In a deal announced July 1, Sportradar has agreed to supply Penn National Gaming with official NFL data for its sports betting platforms. [Image:]

Working together

Penn National Gaming and Sportradar have finalized an NFL data partnership deal that will allow the casino operator to utilize Sportradar’s content in its retail and online outlets. Sportradar will provide official league data to Penn National’s sports betting platforms.

With the deal, Penn National will be able to use the official data feed to provide a larger selection of in-play betting markets for NFL games. The operator’s retail sportsbooks and its upcoming Barstool Sportsbook app will use the data. The Barstool app is expected to launch during the third quarter of 2020.

Reaching a broader audience

Penn National interactive gaming division senior vice president Jon Kaplowitz commented that the company is thrilled to have partnered with Sportradar. The timing is key, as it is in time for the upcoming football season, allowing Penn National to offer more NFL content as the season starts.

Kaplowitz added that being able to deliver official NFL data to the company’s growing audience will:

provide tremendous wagering opportunities where we operate sports books across the country.”

Penn National counts in its “growing, loyal audience” 20 million casino customers over 66 million Barstool “fans”.

Barstool app to launch soon

Penn National looks forward to launching the Barstool app before the end of the year, after signing a 40-year deal with Barstool Sports in January 2020. As part of the agreement, Penn National received a 36% stake in the business. Penn has exclusive use of the Barstool brand for both retail and online sports betting, along with online casino gaming.

Penn National sees the partnership with Barstool as one that will help to decrease advertising and customer acquisition costs across the board. The 66 million unique visitors to the Barstool site will help provide savings as well as higher profits and more shareholder value for the company.

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