UK bookmaker Betfred has been named the official sponsor of the highly-anticipated rematch between Deontay Wilder and Tyson Fury this weekend.
The boxers are set to clash again in an undisputed heavyweight title fight on February 22 at MGM Grand Garden Arena in Las Vegas.
Betfred sponsoring what is set to be the biggest fight of the year will give the company further exposure in the United States. The bookmaker has gradually been expanding its presence in states that have legalized sports betting.
Wilder is the favorite in this matchup, while Fury is considered the underdog. They first squared off against each other in 2018. The clash ended in a split-decision draw after Wilder floored Fury in the final round. Since that time, fans have been anxiously awaiting a rematch.
Commenting on the sponsorship, Betfred boss and founder Fred Done said: “I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night.”
Betfred’s US expansion
Betfred has been steadily moving into the United States. The bookmaker is set to offer its services via various casino operators across the nation.
Betfred began its foray in the US market with the Grand Falls Casino & Golf Resort, a venue in Iowa. The company then signed a deal with Wind Creek Bethlehem in Pennsylvania.
As a top-rated sports betting operator, Betfred continues to secure deals to offer services in newly regulated markets. In January, Betfred signed a deal with the Saratoga Casino Black Hawk in Colorado.
Betfred is also focusing on developing its sponsorship portfolio
Licensed sportsbooks in Colorado should be open for business by May of this year, so Betfred will be offering services in the region at that time. The company is set to offer both online and retail services.
On top of the US expansion, Betfred is also focusing on developing its sponsorship portfolio. It works with a variety of UK sports, including Royal Ascot, World Snooker Championship, and British Masters, among others.