First for Swiss market
Playtech has announced a new partnership with the Swiss Casino Group. The deal sees Swiss Casino become the first operator in the Switzerland to launch a live casino offering and life-changing jackpot games.
partnership will allow Swiss players to access Playtech content on the go through a single account
The Swiss Casino Group operates one of the largest casinos in Switzerland, Casino Zurich. It aims to take advantage of Playtech’s suite of technology offerings, including its award-winning casino suite and availability of third-party content.
The partnership will allow Swiss players to access Playtech content on the go through a single account, thanks to the provider’s omnichannel offering.
Regulation changes in Switzerland
Switzerland’s gambling landscape is highly regulated. However, earlier this year, the online market was established for the first time thanks to the Money Gaming Act. While the bill caused controversy due to its strict regulation that blocked offshore gambling sites this summer from entering the market, it has still enabled online gambling to thrive for the first time.
But this agreement did come with some stipulations by the government, including that land-based casino operators were only allowed to choose online partners who have not had any dealings with Swiss citizens over the past five years. This framework has previously been criticized as one of the most restrictive in Europe.
Adhering to the rules, Marc Baumann, CEO of Swiss Casinos Group, struck a partnership with Isle of Man-based Playtech. He explained in a statement that the latest partnership will
continue the company’s success story as a market leader for land-based casinos in Switzerland.”
All part of the Playtech game plan
Playtech COO Shimon Akad spoke about how the company considers live casino as “a hugely exciting growth area”, and that it is proud to partner with Swiss Casino for “Switzerland’s first venture into this space.”