Playtech Launches First Live Casino and Jackpot Games in Switzerland

  • Partnership with Swiss Casino centers around live casino offerings
  • Customers can play remotely thanks to Playtech's omnichannel offering
  • First offering available in Switzerland since Money Gaming Act was passed
Green table with casino chips and cards on notebook.
Playtech has partnered with Swiss Casino to make it the first operator in Switzerland to launch live casino and jackpot games. [Image: Shutterstock]

First for Swiss market

Playtech has announced a new partnership with the Swiss Casino Group. The deal sees Swiss Casino become the first operator in the Switzerland to launch a live casino offering and life-changing jackpot games.

partnership will allow Swiss players to access Playtech content on the go through a single account

The Swiss Casino Group operates one of the largest casinos in Switzerland, Casino Zurich. It aims to take advantage of Playtech’s suite of technology offerings, including its award-winning casino suite and availability of third-party content.

The partnership will allow Swiss players to access Playtech content on the go through a single account, thanks to the provider’s omnichannel offering.

Regulation changes in Switzerland

Switzerland’s gambling landscape is highly regulated. However, earlier this year, the online market was established for the first time thanks to the Money Gaming Act. While the bill caused controversy due to its strict regulation that blocked offshore gambling sites this summer from entering the market, it has still enabled online gambling to thrive for the first time.

But this agreement did come with some stipulations by the government, including that land-based casino operators were only allowed to choose online partners who have not had any dealings with Swiss citizens over the past five years. This framework has previously been criticized as one of the most restrictive in Europe.

Adhering to the rules, Marc Baumann, CEO of Swiss Casinos Group, struck a partnership with Isle of Man-based Playtech. He explained in a statement that the latest partnership will

continue the company’s success story as a market leader for land-based casinos in Switzerland.”

All part of the Playtech game plan

Playtech was established in 1999 and has continued to put itself forward as the industry-leading in-house and premium branded games. It is headquartered in the Isle of Man and currently employs 5,800 people across 18 countries.

Playtech COO Shimon Akad spoke about how the company considers live casino as “a hugely exciting growth area”, and that it is proud to partner with Swiss Casino for “Switzerland’s first venture into this space.”

Leave a Reply

Your email address will not be published. Required fields are marked *