UK-based software provider Axial Studio was established in 2016 with the aim of providing thrilling, unique and cutting-edge online slot machines to the real money gaming market.
Located in the English city of Nottingham, which many players might know better as the land of Robin Hood, Axial Studio comprises a small team of specialists. Despite lacking in manpower, each member of the team possesses more than ten years of experience in the design, creation and delivery of exciting casino games for the online casino market.
Axial Studio has been in business for a couple of years now, but it hasn’t churned out slot after slot like so many newcomers to the iGaming industry. Instead, the team take a quality over quantity approach to development and supply their slots to other software providers, who then release them under their own brand.
Such partnerships have become commonplace in the industry over the last few years, as new software providers partner with the biggest in the business to ensure their slots reach as many players as possible. It’s a win-win situation for both – new providers would otherwise struggle to secure deals directly with online casinos, and this ensures that the established ones have a steady stream of monthly releases to keep their ardent fans happy.
This modus operandi has resulted in the development of just three real money online slots to date: The Good, the Bad and the Fluffy; Rise of the Vikings; and Serena’s Treasure. While the first of these has yet to be released, both Rise of the Vikings and Serena’s Treasure have received rave reviews from players. Therefore, it’s no surprise that there is an increasing demand for casino slot machines developed by Axial Studio among software providers and players alike.
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Offering their expertise as a service to other iGaming software providers, the Axial Studio team are renowned for going above and beyond when it comes to casino game development. They conduct lots of research before designing and creating each of their slots, which is done to ensure that players are provided with an immersive experience and that clients have ample revenue generation opportunities.
Complete game creation is just one of the many facets of the services offered by Axial Studio. Other software providers often seek the team’s assistance in creating high-quality artwork, including stunning symbols and absorbing animations, for their own slots. Their mathematical minds also help companies create exciting game mechanics while ensuring the desired payout percentages are achieved.
Considering the significant demand for such services in the iGaming industry, it now becomes clear why Axial Studio’s portfolio remains so bare after operating for a couple of years.
It might disappoint you that Axial Studio has released less than half a dozen online slots to date, but you’re going to be overwhelmed by their incredible quality. Sensational graphics, unique sound effects, imaginative themes and an abundance of bonus features are just some of the reasons to play the mobile-optimized slots developed by Axial Studio. We’re sure you’re craving the juicy details of each release, so let’s take a closer look at the trio of slots in Axial’s small portfolio to date.
It would be a crime to start anywhere other than the sensational Rise of the Vikings video slot, exclusively released at the UK-focused LiveRoulette Casino in December 2017 via the remote gaming server of Leander Games. Here you’ll be joining marauding Vikings named Hilde, Magnus, Ivar and Gunnar on board a longship. You’ll be in for a wild ride across the choppy seas in this Norse adventure as you go in search of thrones to exchange for coins or free spins (either 5, 8 or 12).
Before the free spins begin, you get to choose from one of four shields to determine which of the four Viking’s special powers will be active for the duration of your spins. These range from sticky wilds to sliding wilds, and you’ll then get to choose a weapon to determine the size of your multiplier bonus (between 2x and 5x). High rollers who choose to activate Super and Mega Bets will enjoy enhanced features for an increased stake with each spin. It’s easy to see why Rise of the Vikings has become the favorite Viking-themed slot of so many players.
Once you’ve plundered your way to enough riches, or if you’ve simply had enough of the testosterone-charged environment, it’s time to take a splash in search of Serena’s Treasure. This 5-reeled, 20-payline, underwater-themed slot boats exquisite graphics and plenty of bonus features. Serena, the beautiful mermaid who swims alongside starfish and seahorses, represents the wild symbol, and she just loves to ensure you resurface with plenty of treasure. The free spins feature is where you’ll gather the most treasure during this underwater adventure. Triggering the feature sees you secure 10 initial free spins, and the ability to retrigger means you could receive even more. As if that wasn’t exciting enough, you’ll love the sight of Serena swimming onto the reels even more during free spins. That’s because she appears as a powerful expanding wild symbol.
The Good, the Bad and the Fluffy is the third and final slot featured in the games section of the Axial Studio website. It’s the only one of the three that is yet to be released. It remains to be seen whether this means it has not yet taken a provider’s fancy, or that we simply haven’t reached its release date.
The title might be a pun on the epic 1966 Spaghetti Western The Good, the Bad and the Ugly, but it’s not gritty shooters who fill these reels. Instead, the Wild West-themed slot sees a flock of cute birds fly onto the reels wearing their western hats. Once again, at Axial Studio they have opted for a 5-reel and 20-payline setup, but the slot is indicative of their desire to innovate. This is achieved through the inclusion of shifting wilds that begin on the fifth reel and move to the left with each subsequent spin. It seems like a fun-filled slot, so let’s hope it becomes available to play for real money very soon.
The considerable experience of the team at Axial Studio is telling. Not only have they developed unique and engaging online slots that have been optimized for cross-platform compatibility, but they’ve also recognized the importance of slowly building their company, rather than expanding at unsustainable rates.
As a byproduct of its success, Axial Studio will come under increased pressure to expand its team. We’re guessing a recruitment drive will be on the cards for Axial Studio in the near future to meet the high demands of a growing client list.
Such expansions have been the downfall of so many new software providers in the iGaming industry over the years. All too often, we’ve seen companies experience great success with their initial releases. This often results in the company embarking on a recruitment spree, often doubling the size of its workforce at alarming costs, only for subsequent releases to flop. In turn, this commonly leads to the company folding. You’ll be pleased to hear that this isn’t a scenario we envisage when it comes to Axial Studio.
As veterans of the industry, the Axial Studio team have also seen that scenario play out numerous times. And that is why they’re happy to stick with their slow and steady approach. It’s the combination of this sustainable business model and the release of such stunning, cutting-edge slots that has set Axial Studio on the road to success. We can’t wait to see what they’ve got up their sleeves next!
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